Beauty and personal care · Metro area · Florida
Hair salons in the Naples-Marco Island, FL metro area
Competitor counts, household spending and official business counts for hair salons in the Naples-Marco Island, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #289 of 387 scored metro areas
#11 of 22 scored metro areas based in Florida
- Listings
- 476
- 68 chain locations (14%)
- Official establishments
- 232
- +8.4% since 2019
- Household spending a year
- $168.6M
- On personal care products and services · $1,017 a household
- Spending per listing
- $354K
- 18% below the U.S.
- Listings per 10k households
- 28.7
- 23% above the U.S.
- Population, 2025
- 417,131
- +10.6% since 2020
See the hair salons around any address in the Naples-Marco Island metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 476 hair salons in the Naples-Marco Island metro area. 68 of them (14%) are chain locations, against 14% across the U.S. That comes to 28.7 for every 10,000 households, 23% above the U.S. rate of 23.4.
Household spending on personal care products and services in the Naples-Marco Island metro area comes to about $168.6M a year: $1,017 per household, in line with the U.S. average. That works out to $354K per salon, 18% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Naples-Marco Island metro area was 232 in 2023, up 8.4% from 2019. That is one for every 715 households, against one for every 1,535 across the U.S. Another 894 one-person businesses have no payroll, by official counts. Since fiscal 2022, 9 SBA-backed loans worth $1.9M have gone to businesses classed as beauty salons in the Naples-Marco Island metro area.
Population estimates show the Naples-Marco Island metro area grew 10.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in the Naples-Marco Island metro area is 41 (lower middle), #289 of 387 scored metro areas and #11 of 22 scored metro areas based in Florida.
How the Naples-Marco Island metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naples-Marco Island metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.7 | 27.3 | 23.4 |
| Spending per listing | $354K | $333K | $430K |
| Households per official establishment | 715 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | +8.4% | +15.0% | +6.0% |
| Population growth, 2020–2025 | +10.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $911 | $1,005 |
| Median household income | $90,045 | $74,568 | $80,734 |
| Groundwork market score | 41 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 232+8.4% over the period
- Employees, 2023
- 973
- Annual payroll, 2023
- $35.4M
- One-person businesses, 2023
- 894Businesses with no payroll
- Map listings, September 2026
- 47668 chain locations
- Listings at the U.S. rate for this spending
- 392The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.9M
SBA-backed loans to businesses classed as beauty salons in the Naples-Marco Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naples-Marco Island metro area
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naples-Marco Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for hair salons, numbered among those based in Florida, with the Naples-Marco Island metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 84 | 66 | 9.4 | $953K | +21.1% | #2 of 387 |
| 2Lakeland-Winter Haven, FL | 61 | 533 | 18.4 | $456K | +19.8% | #94 of 387 |
| 3Gainesville, FL | 45 | 296 | 20.8 | $403K | +5.4% | #234 of 387 |
| 4Ocala, FL | 45 | 336 | 20.4 | $392K | +17.3% | #237 of 387 |
| 5Punta Gorda, FL | 45 | 206 | 22.8 | $379K | +15.5% | #239 of 387 |
| 6Pensacola-Ferry Pass-Brent, FL | 43 | 494 | 24.5 | $368K | +6.5% | #257 of 387 |
| 7Sebring, FL | 43 | 109 | 23.3 | $327K | +9.7% | #261 of 387 |
| 8Panama City-Panama City Beach, FL | 43 | 238 | 27.0 | $325K | +15.7% | #262 of 387 |
| 9North Port-Bradenton-Sarasota, FL | 42 | 958 | 24.6 | $386K | +13.2% | #269 of 387 |
| 10Deltona-Daytona Beach-Ormond Beach, FL | 41 | 675 | 22.9 | $380K | +11.2% | #285 of 387 |
| 11Naples-Marco Island, FL | 41 | 476 | 28.7 | $354K | +10.6% | #289 of 387 |
Other business types in the Naples-Marco Island metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons41
- Barbershops56
- Nail salons38
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Naples-Marco Island, FL metro area?
There are 476 hair salons on map listings in the Naples-Marco Island metro area as of September 2026. 68 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 232 businesses with payroll classed as beauty salons in 2023, up 8.4% from 2019. Official counts list 894 one-person businesses without payroll.
How much do households in the Naples-Marco Island, FL metro area spend on personal care products and services?
About $168.6M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 476 hair salons on map listings, it comes to $354K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 165,875 households in the Naples-Marco Island metro area and national spending patterns by income.
How does the Naples-Marco Island, FL metro area compare with the U.S. for hair salons?
The Naples-Marco Island metro area has 28.7 hair salons per 10,000 households, 23% above the U.S. rate of 23.4. Spending per salon is $354K, 18% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Naples-Marco Island metro area would have about 392, against 476 on map listings. There is one business with payroll in the industry for every 715 households, against one for every 1,535 across the U.S. The official count rose 8.4% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Naples-Marco Island, FL metro area growing?
Population estimates put the Naples-Marco Island metro area at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. The median household income in the Naples-Marco Island metro area is $90,045 a year, 12% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naples-Marco Island metro area scores 41 for hair salons (lower middle), #289 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naples-Marco Island metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Naples-Marco Island metro area
Screening a site or an acquisition in the Naples-Marco Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.