Fitness and classes · County · Michigan
Gyms and studios in Grand Traverse County, MI
Competitor counts, household spending and official business counts for gyms and studios in Grand Traverse County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,439 of 2,088 scored counties
#58 of 67 scored counties in Michigan
- Listings
- 76
- 12 chain locations (16%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $38.3M
- On memberships, classes and admissions · $951 a household
- Spending per listing
- $504K
- 24% below the U.S.
- Listings per 10k households
- 18.9
- 27% above the U.S.
- Population, 2025
- 96,729
- +1.4% since 2020
See the gyms and studios around any address in Grand Traverse County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 76 gyms and studios in Grand Traverse County. 12 of them (16%) are chain locations, against 20% across the U.S. That is 18.9 per 10,000 households, 27% above the U.S. rate of 14.9.
Households in Grand Traverse County spend about $38.3M a year on memberships, classes and admissions, or $951 per household, 3% below the U.S. average. That is about $504K of household spending for each location on map listings, 24% below the U.S. figure of $662K.
Official counts show 22 businesses with payroll classed as fitness centers and recreation instruction in Grand Traverse County in 2023. That is one for every 1,831 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $480K has gone to businesses classed as fitness centers and recreation instruction in Grand Traverse County.
Population estimates show Grand Traverse County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Grand Traverse County scores 42 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,439 of 2,088 scored counties and #58 of 67 scored counties in Michigan.
How Grand Traverse County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Traverse County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.9 | 12.5 | 14.9 |
| Spending per listing | $504K | $720K | $662K |
| Households per official establishment | 1,831 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $951 | $902 | $983 |
| Median household income | $81,647 | $72,875 | $80,734 |
| Groundwork market score | 42 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 22
- Employees, 2023
- 354
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7612 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $480K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grand Traverse County
- Population, 2025 estimate
- 96,729+1.4% since 2020
- Households
- 40,287
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 207
- Median household income
- $81,647+28.4% vs. 2015–2019, before inflation
- Average household income
- $105,300
- Median home value
- $339,400
- Jobs located here
- 46,591
- Daytime population
- 102,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand Traverse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Grand Traverse County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 58Grand Traverse County, MI | 42 | 76 | 18.9 | $504K | +1.4% | #1,439 of 2,088 |
Other business types in Grand Traverse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms52
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Grand Traverse County, MI?
Grand Traverse County has 76 gyms and studios on map listings as of September 2026. 12 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 22 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Grand Traverse County, MI spend on memberships, classes and admissions?
About $38.3M a year, or $951 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 76 gyms and studios on map listings, it comes to $504K per location. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.
How does Grand Traverse County, MI compare with the U.S. for gyms and studios?
Grand Traverse County has 18.9 gyms and studios per 10,000 households, 27% above the U.S. rate of 14.9. Spending per location is $504K, 24% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Grand Traverse County would have about 58, against 76 on map listings. There is one business with payroll in the industry for every 1,831 households, against one for every 1,641 across the U.S.
How fast is Grand Traverse County, MI growing?
Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 42 for gyms and studios (lower middle), #1,439 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand Traverse County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Grand Traverse County
Screening a site or an acquisition in Grand Traverse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.