Fitness and classes · County · Michigan
Gyms and studios in Allegan County, MI
Competitor counts, household spending and official business counts for gyms and studios in Allegan County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #60 of 2,088 scored counties
#2 of 67 scored counties in Michigan
- Listings
- 47
- 8 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $42.7M
- On memberships, classes and admissions · $939 a household
- Spending per listing
- $909K
- 37% above the U.S.
- Listings per 10k households
- 10.3
- 31% below the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the gyms and studios around any address in Allegan County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Allegan County has a Groundwork market score of 81 (high): #60 of 2,088 scored counties and #2 of 67 scored counties in Michigan. That puts it in the top 10% of counties for gyms and studios.
Households in Allegan County spend about $42.7M a year on memberships, classes and admissions, or $939 per household, 5% below the U.S. average. That works out to $909K per location, 37% above the U.S. figure of $662K.
There are 47 gyms and studios on map listings in Allegan County as of September 2026. Of those, 8 are chain locations, or 17%, against 20% across the U.S. That is 10.3 per 10,000 households, 31% below the U.S. rate of 14.9.
Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in Allegan County in 2023. That is one for every 6,503 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $215K have gone to businesses classed as fitness centers and recreation instruction in Allegan County. Between 2020 and 2025, the population of Allegan County grew 2.1%, slower than the U.S. (+3.1%).
How Allegan County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Allegan County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 12.5 | 14.9 |
| Spending per listing | $909K | $720K | $662K |
| Households per official establishment | 6,503 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $939 | $902 | $983 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 81 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 7
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 478 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $215K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Allegan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Allegan County
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Allegan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Allegan County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
Other business types in Allegan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes81
- Gyms79
- Yoga, Pilates and fitness studios
- Martial arts and dance studios80
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Allegan County, MI?
As of September 2026, map listings count 47 gyms and studios in Allegan County. 8 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Allegan County, MI spend on memberships, classes and admissions?
About $42.7M a year, or $939 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 47 gyms and studios on map listings, it comes to $909K per location. It is estimated from the incomes of the 45,522 households in Allegan County and national spending patterns by income.
How does Allegan County, MI compare with the U.S. for gyms and studios?
Allegan County has 10.3 gyms and studios per 10,000 households, 31% below the U.S. rate of 14.9. Spending per location is $909K, 37% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Allegan County would have about 65, against 47 on map listings. There is one business with payroll in the industry for every 6,503 households, against one for every 1,641 across the U.S.
How fast is Allegan County, MI growing?
Population estimates put Allegan County at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. The median household income in Allegan County is $83,283 a year, 3% above the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Allegan County scores 81 for gyms and studios (high), #60 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Allegan County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Allegan County
Screening a site or an acquisition in Allegan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.