Fitness and classes · County · Michigan
Gyms and studios in Osceola County, MI
How Osceola County, MI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #242 of 2,088 scored counties
#13 of 67 scored counties in Michigan
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On memberships, classes and admissions · $668 a household
- Spending per listing
- $1.3M
- 89% above the U.S.
- Listings per 10k households
- 5.3
- 64% below the U.S.
- Population, 2025
- 23,516
- +2.7% since 2020
See the gyms and studios around any address in Osceola County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Osceola County spend about $6.3M a year on memberships, classes and admissions, or $668 per household, 32% below the U.S. average. That is about $1.3M of household spending for each location on map listings, 89% above the U.S. figure of $662K.
Osceola County has 5 gyms and studios on map listings as of September 2026. None of them are chain locations, against 20% across the U.S. That is 5.3 per 10,000 households, 64% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Osceola County, since they leave out counts under 3.
Population estimates show Osceola County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for gyms and studios in Osceola County is 70 (upper middle), #242 of 2,088 scored counties and #13 of 67 scored counties in Michigan. That puts it in the top quarter of counties.
How Osceola County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osceola County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 12.5 | 14.9 |
| Spending per listing | $1.3M | $720K | $662K |
| Households per official establishment | n/a | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +2.7% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $668 | $902 | $983 |
| Median household income | $58,267 | $72,875 | $80,734 |
| Groundwork market score | 70 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Osceola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Osceola County
- Population, 2025 estimate
- 23,516+2.7% since 2020
- Households
- 9,356
- Median age
- 43.8
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 566 sq. mi.
- People per square mile
- 41
- Median household income
- $58,267+32.3% vs. 2015–2019, before inflation
- Average household income
- $75,575
- Median home value
- $155,400
- Jobs located here
- 7,150
- Daytime population
- 21,888Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osceola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Osceola County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 13Osceola County, MI | 70 | 5 | 5.3 | $1.3M | +2.7% | #242 of 2,088 |
Other business types in Osceola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes70
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Osceola County, MI?
Map listings as of September 2026 show 5 gyms and studios in Osceola County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Osceola County: counts under 3 are left out.
How much do households in Osceola County, MI spend on memberships, classes and admissions?
About $6.3M a year, or $668 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 5 gyms and studios on map listings, it comes to $1.3M per location. It is estimated from the incomes of the 9,356 households in Osceola County and national spending patterns by income.
How does Osceola County, MI compare with the U.S. for gyms and studios?
Osceola County has 5.3 gyms and studios per 10,000 households, 64% below the U.S. rate of 14.9. Spending per location is $1.3M, 89% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Osceola County would have about 9, against 5 on map listings.
How fast is Osceola County, MI growing?
Population estimates put Osceola County at 23,516 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 9,356 households. The median household income in Osceola County is $58,267 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osceola County scores 70 for gyms and studios (upper middle), #242 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osceola County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Osceola County
Screening a site or an acquisition in Osceola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.