Fitness and classes · County · Michigan
Gyms and studios in Oakland County, MI
Competitor counts, household spending and official business counts for gyms and studios in Oakland County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #955 of 2,088 scored counties
#44 of 67 scored counties in Michigan
- Listings
- 981
- 209 chain locations (21%)
- Official establishments
- 373
- +9.4% since 2019
- Household spending a year
- $651.7M
- On memberships, classes and admissions · $1,229 a household
- Spending per listing
- $664K
- In line with the U.S.
- Listings per 10k households
- 18.5
- 24% above the U.S.
- Population, 2025
- 1,288,337
- +1.2% since 2020
See the gyms and studios around any address in Oakland County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 981 gyms and studios in Oakland County. 209 of them (21%) are chain locations, against 20% across the U.S. That comes to 18.5 for every 10,000 households, 24% above the U.S. rate of 14.9.
Households in Oakland County spend about $651.7M a year on memberships, classes and admissions, or $1,229 per household, 25% above the U.S. average. That works out to $664K per location, in line with the U.S. figure of $662K.
Official counts show 373 businesses with payroll classed as fitness centers and recreation instruction in Oakland County in 2023, up 9.4% from 2019. That is one for every 1,422 households, against one for every 1,641 across the U.S. Since fiscal 2022, 66 SBA-backed loans worth $31.6M have gone to businesses classed as fitness centers and recreation instruction in Oakland County.
Between 2020 and 2025, the population of Oakland County grew 1.2%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Oakland County is 52 (upper middle), #955 of 2,088 scored counties and #44 of 67 scored counties in Michigan.
How Oakland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oakland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 12.5 | 14.9 |
| Spending per listing | $664K | $720K | $662K |
| Households per official establishment | 1,422 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | +9.4% | +9.6% | +8.2% |
| Population growth, 2020–2025 | +1.2% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,229 | $902 | $983 |
| Median household income | $97,760 | $72,875 | $80,734 |
| Groundwork market score | 52 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 341 → 373+9.4% over the period
- Employees, 2023
- 6,553
- Annual payroll, 2023
- $114.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 981209 chain locations
- Listings at the U.S. rate for this spending
- 984The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 66
- Amount
- $31.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Oakland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oakland County
- Population, 2025 estimate
- 1,288,337+1.2% since 2020
- Households
- 530,460
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 867 sq. mi.
- People per square mile
- 1,475
- Median household income
- $97,760+22.7% vs. 2015–2019, before inflation
- Average household income
- $134,121
- Median home value
- $343,600
- Jobs located here
- 726,660
- Daytime population
- 1,442,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oakland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Oakland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 44Oakland County, MI | 52 | 981 | 18.5 | $664K | +1.2% | #955 of 2,088 |
Other business types in Oakland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes52
- Gyms58
- Yoga, Pilates and fitness studios46
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Oakland County, MI?
Oakland County has 981 gyms and studios on map listings as of September 2026. 209 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 373 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.4% from 2019.
How much do households in Oakland County, MI spend on memberships, classes and admissions?
About $651.7M a year, or $1,229 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 981 gyms and studios on map listings, it comes to $664K per location. It is estimated from the incomes of the 530,460 households in Oakland County and national spending patterns by income.
How does Oakland County, MI compare with the U.S. for gyms and studios?
Oakland County has 18.5 gyms and studios per 10,000 households, 24% above the U.S. rate of 14.9. Spending per location is $664K, in line with the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Oakland County would have about 984, against 981 on map listings. There is one business with payroll in the industry for every 1,422 households, against one for every 1,641 across the U.S. The official count rose 9.4% from 2019 to 2023, against +8.2% for the U.S.
How fast is Oakland County, MI growing?
Population estimates put Oakland County at 1,288,337 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 530,460 households. Median household income in Oakland County is $97,760, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oakland County scores 52 for gyms and studios (upper middle), #955 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oakland County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Oakland County
Screening a site or an acquisition in Oakland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.