Fitness and classes · County · Michigan
Gyms and studios in Marquette County, MI
The gyms and studios in Marquette County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,503 of 2,088 scored counties
#60 of 67 scored counties in Michigan
- Listings
- 53
- 10 chain locations (19%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $21M
- On memberships, classes and admissions · $744 a household
- Spending per listing
- $397K
- 40% below the U.S.
- Listings per 10k households
- 18.8
- 26% above the U.S.
- Population, 2025
- 68,064
- +2.3% since 2020
See the gyms and studios around any address in Marquette County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 53 gyms and studios in Marquette County. 10 of them (19%) are chain locations, against 20% across the U.S. That comes to 18.8 for every 10,000 households, 26% above the U.S. rate of 14.9.
At $744 per household (24% below the U.S. average), households in Marquette County spend about $21M a year on memberships, classes and admissions. That works out to $397K per location, 40% below the U.S. figure of $662K.
Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in Marquette County in 2023. That is one for every 3,139 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as fitness centers and recreation instruction in Marquette County.
Between 2020 and 2025, the population of Marquette County grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Marquette County is 40 (lower middle), #1,503 of 2,088 scored counties and #60 of 67 scored counties in Michigan.
How Marquette County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marquette County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 12.5 | 14.9 |
| Spending per listing | $397K | $720K | $662K |
| Households per official establishment | 3,139 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +2.3% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $744 | $902 | $983 |
| Median household income | $65,429 | $72,875 | $80,734 |
| Groundwork market score | 40 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 49
- Annual payroll, 2023
- $722K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5310 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Marquette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marquette County
- Population, 2025 estimate
- 68,064+2.3% since 2020
- Households
- 28,255
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,809 sq. mi.
- People per square mile
- 37
- Median household income
- $65,429+21.2% vs. 2015–2019, before inflation
- Average household income
- $82,058
- Median home value
- $216,500
- Jobs located here
- 24,514
- Daytime population
- 66,266Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marquette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Marquette County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 60Marquette County, MI | 40 | 53 | 18.8 | $397K | +2.3% | #1,503 of 2,088 |
Other business types in Marquette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes40
- Gyms44
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Marquette County, MI?
Marquette County has 53 gyms and studios on map listings as of September 2026. 10 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Marquette County, MI spend on memberships, classes and admissions?
About $21M a year, or $744 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 53 gyms and studios on map listings, it comes to $397K per location. It is estimated from the incomes of the 28,255 households in Marquette County and national spending patterns by income.
How does Marquette County, MI compare with the U.S. for gyms and studios?
Marquette County has 18.8 gyms and studios per 10,000 households, 26% above the U.S. rate of 14.9. Spending per location is $397K, 40% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Marquette County would have about 32, against 53 on map listings. There is one business with payroll in the industry for every 3,139 households, against one for every 1,641 across the U.S.
How fast is Marquette County, MI growing?
Population estimates put Marquette County at 68,064 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 28,255 households. Median household income in Marquette County is $65,429, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marquette County scores 40 for gyms and studios (lower middle), #1,503 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marquette County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Marquette County
Screening a site or an acquisition in Marquette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.