Groundwork

Fitness and classes · County · Michigan

Gyms and studios in Schoolcraft County, MI

How Schoolcraft County, MI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.6M
On memberships, classes and admissions · $665 a household
Spending per listing
$2.6M
Too few listings to compare
Listings per 10k households
2.6
Too few listings to compare
Population, 2025
8,187
+1.7% since 2020

See the gyms and studios around any address in Schoolcraft County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Schoolcraft County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Schoolcraft County comes to about $2.6M a year: $665 per household, 32% below the U.S. average. That works out to $2.6M per location.

There is 1 gym or studio on map listings in Schoolcraft County as of September 2026. That is 2.6 per 10,000 households.

Official counts don’t publish a figure for fitness centers and recreation instruction in Schoolcraft County, since they leave out counts under 3.

Population estimates show Schoolcraft County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Schoolcraft County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Schoolcraft County, MI compared with Michigan and the U.S.
MeasureSchoolcraft CountyMichiganU.S.
Listings per 10k households2.612.514.9
Spending per listing$2.6M$720K$662K
Households per official establishmentn/a2,4681,641
Official establishment growth, 2019–2023n/a+9.6%+8.2%
Population growth, 2020–2025+1.7%+0.6%+3.1%
Spending per household on memberships, classes and admissions$665$902$983
Median household income$56,782$72,875$80,734
Groundwork market scoreNot scored62

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Schoolcraft County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Schoolcraft County

Population, 2025 estimate
8,187+1.7% since 2020
Households
3,890
Median age
51.9
Homes lived in by their owners
87%
Vehicles per household
1.7
Land area
1,172 sq. mi.
People per square mile
7
Median household income
$56,782
Average household income
$77,910
Median home value
$141,800
Jobs located here
2,347
Daytime population
7,641Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Schoolcraft County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Schoolcraft County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Schoolcraft County marked.

Top counties in Michigan

Counties in Michigan ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI851111.4$1M+3.0%#28 of 2,088
2Allegan County, MI814710.3$909K+2.1%#60 of 2,088
3Barry County, MI79176.9$1.3M+2.2%#78 of 2,088
4Antrim County, MI79109.0$921K+5.3%#81 of 2,088
5Clinton County, MI793912.3$838K+1.6%#82 of 2,088
6Cass County, MI77199.0$969K+0.2%#106 of 2,088
7Newaygo County, MI74115.6$1.3M+3.1%#145 of 2,088
8Monroe County, MI74629.8$922K+0.7%#161 of 2,088
9Montcalm County, MI73229.0$791K+4.1%#188 of 2,088
10Hillsdale County, MI72126.7$1.1M0.0%#194 of 2,088
Schoolcraft County, MINot scored12.6$2.6M+1.7%

Other business types in Schoolcraft County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many gyms and studios are in Schoolcraft County, MI?

As of September 2026, map listings count 1 gym or studio in Schoolcraft County. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Schoolcraft County: counts under 3 are left out.

How much do households in Schoolcraft County, MI spend on memberships, classes and admissions?

About $2.6M a year, or $665 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 1 gym or studio on map listings, it comes to $2.6M per location. It is estimated from the incomes of the 3,890 households in Schoolcraft County and national spending patterns by income.

How does Schoolcraft County, MI compare with the U.S. for gyms and studios?

Schoolcraft County has 1 gym or studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of gyms and studios to household spending, Schoolcraft County would have about 4, against 1 on map listings.

How fast is Schoolcraft County, MI growing?

Population estimates put Schoolcraft County at 8,187 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 3,890 households. The median household income in Schoolcraft County is $56,782 a year, 30% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Schoolcraft County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Schoolcraft County

Screening a site or an acquisition in Schoolcraft County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Schoolcraft County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.