Fitness and classes · Small-town market · Michigan
Gyms and studios in the Adrian, MI area
How the Adrian, MI area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #96 of 535 scored small-town markets
#7 of 18 scored small-town markets based in Michigan
- Listings
- 42
- 3 chain locations (7%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $31M
- On memberships, classes and admissions · $796 a household
- Spending per listing
- $737K
- 11% above the U.S.
- Listings per 10k households
- 10.8
- 28% below the U.S.
- Population, 2025
- 97,779
- −1.6% since 2020
See the gyms and studios around any address in the Adrian area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Adrian area spend about $31M a year on memberships, classes and admissions, or $796 per household, 19% below the U.S. average. That is about $737K of household spending for each location on map listings, 11% above the U.S. figure of $662K.
The Adrian area has 42 gyms and studios on map listings as of September 2026. Of those, 3 are chain locations, or 7%, against 20% across the U.S. That comes to 10.8 for every 10,000 households, 28% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Adrian area was 7 in 2023. That is one for every 5,553 households, against one for every 1,641 across the U.S.
Population estimates put the population change in the Adrian area from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in the Adrian area is 65 (upper middle), #96 of 535 scored small-town markets and #7 of 18 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Adrian area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Adrian area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 12.5 | 14.9 |
| Spending per listing | $737K | $720K | $662K |
| Households per official establishment | 5,553 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | −1.6% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $796 | $902 | $983 |
| Median household income | $70,518 | $72,875 | $80,734 |
| Groundwork market score | 65 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 52
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 423 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Adrian area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Adrian area
- Population, 2025 estimate
- 97,779−1.6% since 2020
- Households
- 38,871
- Median age
- 42.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 750 sq. mi.
- People per square mile
- 131
- Median household income
- $70,518+27.2% vs. 2015–2019, before inflation
- Average household income
- $86,684
- Median home value
- $196,800
- Jobs located here
- 24,864
- Daytime population
- 85,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Adrian area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for gyms and studios, numbered among those based in Michigan (a market based in another state is listed without a number), with the Adrian area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 47 | 10.3 | $909K | +2.1% | #7 of 535 |
| 2Cadillac, MI | 80 | 13 | 6.6 | $1.1M | +2.0% | #14 of 535 |
| 3Hillsdale, MI | 75 | 12 | 6.7 | $1.1M | 0.0% | #26 of 535 |
| Marinette, WI-MI | 71 | 20 | 6.8 | $1M | +0.3% | #42 of 535 |
| 4Big Rapids, MI | 71 | 16 | 9.6 | $700K | +4.7% | #48 of 535 |
| 5Coldwater, MI | 70 | 17 | 10.1 | $710K | +2.5% | #55 of 535 |
| 6Ludington, MI | 65 | 13 | 10.2 | $766K | 0.0% | #95 of 535 |
| 7Adrian, MI | 65 | 42 | 10.8 | $737K | −1.6% | #96 of 535 |
| 8Alma, MI | 56 | 14 | 9.5 | $752K | −1.1% | #193 of 535 |
| 9Owosso, MI | 56 | 33 | 11.7 | $644K | −0.4% | #198 of 535 |
Other business types in the Adrian area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms71
- Yoga, Pilates and fitness studios69
- Martial arts and dance studios66
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Adrian, MI area?
Map listings as of September 2026 show 42 gyms and studios in the Adrian area. 3 of them (7%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Adrian, MI area spend on memberships, classes and admissions?
About $31M a year, or $796 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 42 gyms and studios on map listings, it comes to $737K per location. It is estimated from the incomes of the 38,871 households in the Adrian area and national spending patterns by income.
How does the Adrian, MI area compare with the U.S. for gyms and studios?
The Adrian area has 10.8 gyms and studios per 10,000 households, 28% below the U.S. rate of 14.9. Spending per location is $737K, 11% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Adrian area would have about 47, against 42 on map listings. There is one business with payroll in the industry for every 5,553 households, against one for every 1,641 across the U.S.
How fast is the Adrian, MI area growing?
Population estimates put the Adrian area at 97,779 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 38,871 households. The median household income in the Adrian area is $70,518 a year, 13% below the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Adrian area scores 65 for gyms and studios (upper middle), #96 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Adrian area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Adrian area
Screening a site or an acquisition in the Adrian area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.