Fitness and classes · County · Michigan
Gyms and studios in Eaton County, MI
The gyms and studios in Eaton County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #261 of 2,088 scored counties
#15 of 67 scored counties in Michigan
- Listings
- 55
- 8 chain locations (15%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $39.9M
- On memberships, classes and admissions · $879 a household
- Spending per listing
- $726K
- 10% above the U.S.
- Listings per 10k households
- 12.1
- 19% below the U.S.
- Population, 2025
- 109,581
- +0.4% since 2020
See the gyms and studios around any address in Eaton County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $879 per household (11% below the U.S. average), households in Eaton County spend about $39.9M a year on memberships, classes and admissions. That works out to $726K per location, 10% above the U.S. figure of $662K.
There are 55 gyms and studios on map listings in Eaton County as of September 2026. 8 of them (15%) are chain locations, against 20% across the U.S. That comes to 12.1 for every 10,000 households, 19% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Eaton County was 3 in 2023. That is one for every 15,143 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $202K have gone to businesses classed as fitness centers and recreation instruction in Eaton County.
Population estimates put the population change in Eaton County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). Eaton County scores 70 (upper middle) on the Groundwork market score for gyms and studios, ranking #261 of 2,088 scored counties and #15 of 67 scored counties in Michigan. That puts it in the top quarter of counties.
How Eaton County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eaton County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 12.5 | 14.9 |
| Spending per listing | $726K | $720K | $662K |
| Households per official establishment | 15,143 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $879 | $902 | $983 |
| Median household income | $79,597 | $72,875 | $80,734 |
| Groundwork market score | 70 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 23
- Annual payroll, 2023
- $214K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 558 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $202K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Eaton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Eaton County
- Population, 2025 estimate
- 109,581+0.4% since 2020
- Households
- 45,428
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 575 sq. mi.
- People per square mile
- 190
- Median household income
- $79,597+23.7% vs. 2015–2019, before inflation
- Average household income
- $96,970
- Median home value
- $216,900
- Jobs located here
- 46,164
- Daytime population
- 108,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eaton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Eaton County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 15Eaton County, MI | 70 | 55 | 12.1 | $726K | +0.4% | #261 of 2,088 |
Other business types in Eaton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes70
- Gyms69
- Yoga, Pilates and fitness studios71
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Eaton County, MI?
As of September 2026, map listings count 55 gyms and studios in Eaton County. 8 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Eaton County, MI spend on memberships, classes and admissions?
About $39.9M a year, or $879 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 55 gyms and studios on map listings, it comes to $726K per location. It is estimated from the incomes of the 45,428 households in Eaton County and national spending patterns by income.
How does Eaton County, MI compare with the U.S. for gyms and studios?
Eaton County has 12.1 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $726K, 10% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Eaton County would have about 60, against 55 on map listings. There is one business with payroll in the industry for every 15,143 households, against one for every 1,641 across the U.S.
How fast is Eaton County, MI growing?
Population estimates put Eaton County at 109,581 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 45,428 households. The median household income in Eaton County is $79,597 a year, in line with the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eaton County scores 70 for gyms and studios (upper middle), #261 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eaton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Eaton County
Screening a site or an acquisition in Eaton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.