Fitness and classes · County · Michigan
Gyms and studios in Genesee County, MI
How Genesee County, MI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,105 of 2,088 scored counties
#50 of 67 scored counties in Michigan
- Listings
- 200
- 35 chain locations (18%)
- Official establishments
- 55
- +19.6% since 2019
- Household spending a year
- $127.5M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $638K
- 4% below the U.S.
- Listings per 10k households
- 12.0
- 19% below the U.S.
- Population, 2025
- 401,093
- −1.1% since 2020
See the gyms and studios around any address in Genesee County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Genesee County comes to about $127.5M a year: $762 per household, 22% below the U.S. average. That works out to $638K per location, 4% below the U.S. figure of $662K.
There are 200 gyms and studios on map listings in Genesee County as of September 2026. Of those, 35 are chain locations, or 18%, against 20% across the U.S. That comes to 12.0 for every 10,000 households, 19% below the U.S. rate of 14.9.
Official counts show 55 businesses with payroll classed as fitness centers and recreation instruction in Genesee County in 2023, up 19.6% from 2019. That is one for every 3,042 households, against one for every 1,641 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.3M have gone to businesses classed as fitness centers and recreation instruction in Genesee County.
Population estimates show Genesee County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Genesee County scores 49 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,105 of 2,088 scored counties and #50 of 67 scored counties in Michigan.
How Genesee County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Genesee County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 12.5 | 14.9 |
| Spending per listing | $638K | $720K | $662K |
| Households per official establishment | 3,042 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | +19.6% | +9.6% | +8.2% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $902 | $983 |
| Median household income | $62,281 | $72,875 | $80,734 |
| Groundwork market score | 49 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 46 → 55+19.6% over the period
- Employees, 2023
- 453
- Annual payroll, 2023
- $12.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20035 chain locations
- Listings at the U.S. rate for this spending
- 193The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Genesee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Genesee County
- Population, 2025 estimate
- 401,093−1.1% since 2020
- Households
- 167,334
- Median age
- 41.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 637 sq. mi.
- People per square mile
- 633
- Median household income
- $62,281+28.2% vs. 2015–2019, before inflation
- Average household income
- $84,062
- Median home value
- $182,400
- Jobs located here
- 125,696
- Daytime population
- 375,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Genesee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Genesee County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 50Genesee County, MI | 49 | 200 | 12.0 | $638K | −1.1% | #1,105 of 2,088 |
Other business types in Genesee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms57
- Yoga, Pilates and fitness studios58
- Martial arts and dance studios45
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Genesee County, MI?
As of September 2026, map listings count 200 gyms and studios in Genesee County. 35 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 55 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 19.6% from 2019.
How much do households in Genesee County, MI spend on memberships, classes and admissions?
About $127.5M a year, or $762 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 200 gyms and studios on map listings, it comes to $638K per location. It is estimated from the incomes of the 167,334 households in Genesee County and national spending patterns by income.
How does Genesee County, MI compare with the U.S. for gyms and studios?
Genesee County has 12.0 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $638K, 4% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Genesee County would have about 193, against 200 on map listings. There is one business with payroll in the industry for every 3,042 households, against one for every 1,641 across the U.S. The official count rose 19.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is Genesee County, MI growing?
Population estimates put Genesee County at 401,093 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 167,334 households. The median household income in Genesee County is $62,281 a year, 23% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Genesee County scores 49 for gyms and studios (lower middle), #1,105 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Genesee County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Genesee County
Screening a site or an acquisition in Genesee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.