Fitness and classes · County · Michigan
Gyms and studios in Saginaw County, MI
How Saginaw County, MI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #633 of 2,088 scored counties
#34 of 67 scored counties in Michigan
- Listings
- 79
- 9 chain locations (11%)
- Official establishments
- 20
- −23.1% since 2019
- Household spending a year
- $58.8M
- On memberships, classes and admissions · $754 a household
- Spending per listing
- $744K
- 12% above the U.S.
- Listings per 10k households
- 10.1
- 32% below the U.S.
- Population, 2025
- 187,688
- −1.1% since 2020
See the gyms and studios around any address in Saginaw County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 79 gyms and studios in Saginaw County. Chain locations make up 11% of them, against 20% across the U.S. That is 10.1 per 10,000 households, 32% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Saginaw County comes to about $58.8M a year: $754 per household, 23% below the U.S. average. Spread across 79 gyms and studios, that is $744K per location, 12% above the U.S. figure of $662K.
Official counts show 20 businesses with payroll classed as fitness centers and recreation instruction in Saginaw County in 2023, down 23.1% from 2019. That is one for every 3,898 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $533K have gone to businesses classed as fitness centers and recreation instruction in Saginaw County.
Between 2020 and 2025, the population of Saginaw County declined 1.1%, against +3.1% for the U.S. Saginaw County scores 59 (upper middle) on the Groundwork market score for gyms and studios, ranking #633 of 2,088 scored counties and #34 of 67 scored counties in Michigan.
How Saginaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saginaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.1 | 12.5 | 14.9 |
| Spending per listing | $744K | $720K | $662K |
| Households per official establishment | 3,898 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | −23.1% | +9.6% | +8.2% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $754 | $902 | $983 |
| Median household income | $60,622 | $72,875 | $80,734 |
| Groundwork market score | 59 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 20−23.1% over the period
- Employees, 2023
- 317
- Annual payroll, 2023
- $4.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 799 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $533K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Saginaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saginaw County
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saginaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Saginaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 34Saginaw County, MI | 59 | 79 | 10.1 | $744K | −1.1% | #633 of 2,088 |
Other business types in Saginaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes59
- Gyms62
- Yoga, Pilates and fitness studios63
- Martial arts and dance studios55
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Saginaw County, MI?
There are 79 gyms and studios on map listings in Saginaw County as of September 2026. 9 of them (11%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 20 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 23.1% from 2019.
How much do households in Saginaw County, MI spend on memberships, classes and admissions?
About $58.8M a year, or $754 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 79 gyms and studios on map listings, it comes to $744K per location. It is estimated from the incomes of the 77,958 households in Saginaw County and national spending patterns by income.
How does Saginaw County, MI compare with the U.S. for gyms and studios?
Saginaw County has 10.1 gyms and studios per 10,000 households, 32% below the U.S. rate of 14.9. Spending per location is $744K, 12% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Saginaw County would have about 89, against 79 on map listings. There is one business with payroll in the industry for every 3,898 households, against one for every 1,641 across the U.S. The official count fell 23.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is Saginaw County, MI growing?
Population estimates put Saginaw County at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income in Saginaw County is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saginaw County scores 59 for gyms and studios (upper middle), #633 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saginaw County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Saginaw County
Screening a site or an acquisition in Saginaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.