Fitness and classes · County · Michigan
Gyms and studios in Bay County, MI
Competitor counts, household spending and official business counts for gyms and studios in Bay County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,003 of 2,088 scored counties
#46 of 67 scored counties in Michigan
- Listings
- 51
- 6 chain locations (12%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $32.9M
- On memberships, classes and admissions · $730 a household
- Spending per listing
- $646K
- 2% below the U.S.
- Listings per 10k households
- 11.3
- 24% below the U.S.
- Population, 2025
- 102,123
- −1.6% since 2020
See the gyms and studios around any address in Bay County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 51 gyms and studios in Bay County. 6 of them (12%) are chain locations, against 20% across the U.S. That is 11.3 per 10,000 households, 24% below the U.S. rate of 14.9.
Households in Bay County spend about $32.9M a year on memberships, classes and admissions, or $730 per household, 26% below the U.S. average. That is about $646K of household spending for each location on map listings, 2% below the U.S. figure of $662K.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in Bay County in 2023. That is one for every 4,510 households, against one for every 1,641 across the U.S.
Population estimates put the population change in Bay County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Bay County is 51 (upper middle), #1,003 of 2,088 scored counties and #46 of 67 scored counties in Michigan.
How Bay County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 12.5 | 14.9 |
| Spending per listing | $646K | $720K | $662K |
| Households per official establishment | 4,510 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | −1.6% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $730 | $902 | $983 |
| Median household income | $61,763 | $72,875 | $80,734 |
| Groundwork market score | 51 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 10
- Employees, 2023
- 258
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 516 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 102,123−1.6% since 2020
- Households
- 45,103
- Median age
- 45.0
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 442 sq. mi.
- People per square mile
- 233
- Median household income
- $61,763+26.5% vs. 2015–2019, before inflation
- Average household income
- $79,153
- Median home value
- $152,200
- Jobs located here
- 31,089
- Daytime population
- 93,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Bay County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 46Bay County, MI | 51 | 51 | 11.3 | $646K | −1.6% | #1,003 of 2,088 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms53
- Yoga, Pilates and fitness studios54
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Bay County, MI?
There are 51 gyms and studios on map listings in Bay County as of September 2026. 6 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Bay County, MI spend on memberships, classes and admissions?
About $32.9M a year, or $730 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 51 gyms and studios on map listings, it comes to $646K per location. It is estimated from the incomes of the 45,103 households in Bay County and national spending patterns by income.
How does Bay County, MI compare with the U.S. for gyms and studios?
Bay County has 11.3 gyms and studios per 10,000 households, 24% below the U.S. rate of 14.9. Spending per location is $646K, 2% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Bay County would have about 50, against 51 on map listings. There is one business with payroll in the industry for every 4,510 households, against one for every 1,641 across the U.S.
How fast is Bay County, MI growing?
Population estimates put Bay County at 102,123 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 45,103 households. Median household income in Bay County is $61,763, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 51 for gyms and studios (upper middle), #1,003 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.