Fitness and classes · Small-town market · Michigan
Gyms and studios in the Petoskey, MI area
Competitor counts, household spending and official business counts for gyms and studios in the Petoskey, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #463 of 535 scored small-town markets
#18 of 18 scored small-town markets based in Michigan
- Listings
- 35
- 2 chain locations (6%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $14.8M
- On memberships, classes and admissions · $977 a household
- Spending per listing
- $424K
- 36% below the U.S.
- Listings per 10k households
- 23.0
- 54% above the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the gyms and studios around any address in the Petoskey area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Petoskey area is 31 (lower middle), #463 of 535 scored small-town markets and #18 of 18 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
At $977 per household (in line with the U.S. average), households in the Petoskey area spend about $14.8M a year on memberships, classes and admissions. Spread across 35 gyms and studios, that is $424K per location, 36% below the U.S. figure of $662K.
There are 35 gyms and studios on map listings in the Petoskey area as of September 2026. Of those, 2 are chain locations, or 6%, against 20% across the U.S. Per 10,000 households, that is 23.0, 54% above the U.S. rate of 14.9.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in the Petoskey area in 2023. That is one for every 1,519 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $129K have gone to businesses classed as fitness centers and recreation instruction in the Petoskey area. Between 2020 and 2025, the population of the Petoskey area declined 1.0%, against +3.1% for the U.S.
How the Petoskey area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Petoskey area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 12.5 | 14.9 |
| Spending per listing | $424K | $720K | $662K |
| Households per official establishment | 1,519 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $977 | $902 | $983 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 31 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 42
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 352 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $129K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Petoskey area
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Petoskey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for gyms and studios, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 47 | 10.3 | $909K | +2.1% | #7 of 535 |
| 2Cadillac, MI | 80 | 13 | 6.6 | $1.1M | +2.0% | #14 of 535 |
| 3Hillsdale, MI | 75 | 12 | 6.7 | $1.1M | 0.0% | #26 of 535 |
| Marinette, WI-MI | 71 | 20 | 6.8 | $1M | +0.3% | #42 of 535 |
| 4Big Rapids, MI | 71 | 16 | 9.6 | $700K | +4.7% | #48 of 535 |
| 5Coldwater, MI | 70 | 17 | 10.1 | $710K | +2.5% | #55 of 535 |
| 6Ludington, MI | 65 | 13 | 10.2 | $766K | 0.0% | #95 of 535 |
| 7Adrian, MI | 65 | 42 | 10.8 | $737K | −1.6% | #96 of 535 |
| 8Alma, MI | 56 | 14 | 9.5 | $752K | −1.1% | #193 of 535 |
| 9Owosso, MI | 56 | 33 | 11.7 | $644K | −0.4% | #198 of 535 |
| 18Petoskey, MI | 31 | 35 | 23.0 | $424K | −1.0% | #463 of 535 |
Other business types in the Petoskey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes31
- Gyms40
- Yoga, Pilates and fitness studios34
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Petoskey, MI area?
As of September 2026, map listings count 35 gyms and studios in the Petoskey area. 2 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Petoskey, MI area spend on memberships, classes and admissions?
About $14.8M a year, or $977 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $424K per location. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.
How does the Petoskey, MI area compare with the U.S. for gyms and studios?
The Petoskey area has 23.0 gyms and studios per 10,000 households, 54% above the U.S. rate of 14.9. Spending per location is $424K, 36% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Petoskey area would have about 22, against 35 on map listings. There is one business with payroll in the industry for every 1,519 households, against one for every 1,641 across the U.S.
How fast is the Petoskey, MI area growing?
Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area scores 31 for gyms and studios (lower middle), #463 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Petoskey area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Petoskey area
Screening a site or an acquisition in the Petoskey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.