Groundwork

Fitness and classes · County · Michigan

Gyms and studios in Monroe County, MI

Competitor counts, household spending and official business counts for gyms and studios in Monroe County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #161 of 2,088 scored counties
#8 of 67 scored counties in Michigan

Listings
62
17 chain locations (27%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$57.2M
On memberships, classes and admissions · $907 a household
Spending per listing
$922K
39% above the U.S.
Listings per 10k households
9.8
34% below the U.S.
Population, 2025
156,004
+0.7% since 2020

See the gyms and studios around any address in Monroe County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, Monroe County has a Groundwork market score of 74 (upper middle): #161 of 2,088 scored counties and #8 of 67 scored counties in Michigan. That puts it in the top 10% of counties for gyms and studios.

At $907 per household (8% below the U.S. average), households in Monroe County spend about $57.2M a year on memberships, classes and admissions. That works out to $922K per location, 39% above the U.S. figure of $662K.

Monroe County has 62 gyms and studios on map listings as of September 2026. Chain locations make up 27% of them, against 20% across the U.S. That is 9.8 per 10,000 households, 34% below the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Monroe County was 16 in 2023. That is one for every 3,939 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.2M have gone to businesses classed as fitness centers and recreation instruction in Monroe County. Population estimates put the population change in Monroe County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).

How Monroe County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Monroe County, MI compared with Michigan and the U.S.
MeasureMonroe CountyMichiganU.S.
Listings per 10k households9.812.514.9
Spending per listing$922K$720K$662K
Households per official establishment3,9392,4681,641
Official establishment growth, 2019–2023n/a+9.6%+8.2%
Population growth, 2020–2025+0.7%+0.6%+3.1%
Spending per household on memberships, classes and admissions$907$902$983
Median household income$77,335$72,875$80,734
Groundwork market score7462

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 16
Employees, 2023
193
Annual payroll, 2023
$3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
6217 chain locations
Listings at the U.S. rate for this spending
86The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.2M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monroe County

Population, 2025 estimate
156,004+0.7% since 2020
Households
63,029
Median age
43.7
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
549 sq. mi.
People per square mile
283
Median household income
$77,335+24.3% vs. 2015–2019, before inflation
Average household income
$98,107
Median home value
$228,900
Jobs located here
38,727
Daytime population
128,192Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monroe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Monroe County marked.

Top counties in Michigan

Counties in Michigan ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI851111.4$1M+3.0%#28 of 2,088
2Allegan County, MI814710.3$909K+2.1%#60 of 2,088
3Barry County, MI79176.9$1.3M+2.2%#78 of 2,088
4Antrim County, MI79109.0$921K+5.3%#81 of 2,088
5Clinton County, MI793912.3$838K+1.6%#82 of 2,088
6Cass County, MI77199.0$969K+0.2%#106 of 2,088
7Newaygo County, MI74115.6$1.3M+3.1%#145 of 2,088
8Monroe County, MI74629.8$922K+0.7%#161 of 2,088
9Montcalm County, MI73229.0$791K+4.1%#188 of 2,088
10Hillsdale County, MI72126.7$1.1M0.0%#194 of 2,088

Other business types in Monroe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Monroe County, MI?

Map listings as of September 2026 show 62 gyms and studios in Monroe County. 17 of them (27%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Monroe County, MI spend on memberships, classes and admissions?

About $57.2M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 62 gyms and studios on map listings, it comes to $922K per location. It is estimated from the incomes of the 63,029 households in Monroe County and national spending patterns by income.

How does Monroe County, MI compare with the U.S. for gyms and studios?

Monroe County has 9.8 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $922K, 39% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Monroe County would have about 86, against 62 on map listings. There is one business with payroll in the industry for every 3,939 households, against one for every 1,641 across the U.S.

How fast is Monroe County, MI growing?

Population estimates put Monroe County at 156,004 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 63,029 households. The median household income in Monroe County is $77,335 a year, 4% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monroe County scores 74 for gyms and studios (upper middle), #161 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monroe County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Monroe County

Screening a site or an acquisition in Monroe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.