Fitness and classes · Metro area · Michigan
Gyms and studios in the Muskegon-Norton Shores, MI metro area
How the Muskegon-Norton Shores, MI metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #72 of 387 scored metro areas
#4 of 15 scored metro areas based in Michigan
- Listings
- 71
- 7 chain locations (10%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $49.2M
- On memberships, classes and admissions · $726 a household
- Spending per listing
- $692K
- 5% above the U.S.
- Listings per 10k households
- 10.5
- 30% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the gyms and studios around any address in the Muskegon-Norton Shores metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $726 per household (26% below the U.S. average), households in the Muskegon-Norton Shores metro area spend about $49.2M a year on memberships, classes and admissions. Spread across 71 gyms and studios, that is $692K per location, 5% above the U.S. figure of $662K.
There are 71 gyms and studios on map listings in the Muskegon-Norton Shores metro area as of September 2026. 7 of them (10%) are chain locations, against 20% across the U.S. That comes to 10.5 for every 10,000 households, 30% below the U.S. rate of 14.9.
In 2023, official counts showed 10 businesses with payroll in the Muskegon-Norton Shores metro area classed as fitness centers and recreation instruction. That is one for every 6,773 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $52K has gone to businesses classed as fitness centers and recreation instruction in the Muskegon-Norton Shores metro area.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). For gyms and studios, the Muskegon-Norton Shores metro area has a Groundwork market score of 64 (upper middle): #72 of 387 scored metro areas and #4 of 15 scored metro areas based in Michigan. That puts it in the top quarter of metro areas.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 12.5 | 14.9 |
| Spending per listing | $692K | $720K | $662K |
| Households per official establishment | 6,773 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $726 | $902 | $983 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 64 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 134
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 717 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $52K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for gyms and studios, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 75 | 62 | 9.8 | $922K | +0.7% | #18 of 387 |
| 2Battle Creek, MI | 65 | 48 | 9.0 | $838K | −0.6% | #60 of 387 |
| 3Jackson, MI | 65 | 65 | 10.4 | $770K | −0.4% | #64 of 387 |
| 4Muskegon-Norton Shores, MI | 64 | 71 | 10.5 | $692K | +1.8% | #72 of 387 |
| 5Detroit-Warren-Dearborn, MI | 63 | 2,235 | 12.6 | $769K | +0.1% | #78 of 387 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 62 | 614 | 13.9 | $698K | +2.8% | #87 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 140 | 10.9 | $760K | +0.1% | #88 of 387 |
| 7Saginaw, MI | 61 | 79 | 10.1 | $744K | −1.1% | #89 of 387 |
| 8Lansing-East Lansing, MI | 61 | 270 | 13.9 | $622K | +1.4% | #93 of 387 |
| 9Traverse City, MI | 58 | 101 | 15.4 | $612K | +2.2% | #115 of 387 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes64
- Gyms62
- Yoga, Pilates and fitness studios51
- Martial arts and dance studios68
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Muskegon-Norton Shores, MI metro area?
As of September 2026, map listings count 71 gyms and studios in the Muskegon-Norton Shores metro area. 7 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Muskegon-Norton Shores, MI metro area spend on memberships, classes and admissions?
About $49.2M a year, or $726 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 71 gyms and studios on map listings, it comes to $692K per location. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for gyms and studios?
The Muskegon-Norton Shores metro area has 10.5 gyms and studios per 10,000 households, 30% below the U.S. rate of 14.9. Spending per location is $692K, 5% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Muskegon-Norton Shores metro area would have about 74, against 71 on map listings. There is one business with payroll in the industry for every 6,773 households, against one for every 1,641 across the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 64 for gyms and studios (upper middle), #72 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.