Fitness and classes · Metro area · Michigan
Gyms and studios in the Monroe, MI metro area
Competitor counts, household spending and official business counts for gyms and studios in the Monroe, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #18 of 387 scored metro areas
#1 of 15 scored metro areas based in Michigan
- Listings
- 62
- 17 chain locations (27%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $57.2M
- On memberships, classes and admissions · $907 a household
- Spending per listing
- $922K
- 39% above the U.S.
- Listings per 10k households
- 9.8
- 34% below the U.S.
- Population, 2025
- 156,004
- +0.7% since 2020
See the gyms and studios around any address in the Monroe metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Monroe metro area has a Groundwork market score of 75 (high): #18 of 387 scored metro areas and #1 of 15 scored metro areas based in Michigan. That puts it in the top 10% of metro areas for gyms and studios.
Map listings as of September 2026 show 62 gyms and studios in the Monroe metro area. 17 of them (27%) are chain locations, against 20% across the U.S. That comes to 9.8 for every 10,000 households, 34% below the U.S. rate of 14.9.
Households in the Monroe metro area spend about $57.2M a year on memberships, classes and admissions, or $907 per household, 8% below the U.S. average. That works out to $922K per location, 39% above the U.S. figure of $662K.
Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in the Monroe metro area in 2023. That is one for every 3,939 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.2M have gone to businesses classed as fitness centers and recreation instruction in the Monroe metro area. Between 2020 and 2025, the population of the Monroe metro area grew 0.7%, slower than the U.S. (+3.1%).
How the Monroe metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monroe metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 12.5 | 14.9 |
| Spending per listing | $922K | $720K | $662K |
| Households per official establishment | 3,939 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | +0.7% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $907 | $902 | $983 |
| Median household income | $77,335 | $72,875 | $80,734 |
| Groundwork market score | 75 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 193
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6217 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Monroe metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Monroe metro area
- Population, 2025 estimate
- 156,004+0.7% since 2020
- Households
- 63,029
- Median age
- 43.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 549 sq. mi.
- People per square mile
- 283
- Median household income
- $77,335+24.3% vs. 2015–2019, before inflation
- Average household income
- $98,107
- Median home value
- $228,900
- Jobs located here
- 38,727
- Daytime population
- 128,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monroe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for gyms and studios, numbered among those based in Michigan (a market based in another state is listed without a number), with the Monroe metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 75 | 62 | 9.8 | $922K | +0.7% | #18 of 387 |
| 2Battle Creek, MI | 65 | 48 | 9.0 | $838K | −0.6% | #60 of 387 |
| 3Jackson, MI | 65 | 65 | 10.4 | $770K | −0.4% | #64 of 387 |
| 4Muskegon-Norton Shores, MI | 64 | 71 | 10.5 | $692K | +1.8% | #72 of 387 |
| 5Detroit-Warren-Dearborn, MI | 63 | 2,235 | 12.6 | $769K | +0.1% | #78 of 387 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 62 | 614 | 13.9 | $698K | +2.8% | #87 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 140 | 10.9 | $760K | +0.1% | #88 of 387 |
| 7Saginaw, MI | 61 | 79 | 10.1 | $744K | −1.1% | #89 of 387 |
| 8Lansing-East Lansing, MI | 61 | 270 | 13.9 | $622K | +1.4% | #93 of 387 |
| 9Traverse City, MI | 58 | 101 | 15.4 | $612K | +2.2% | #115 of 387 |
Other business types in the Monroe metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes75
- Gyms77
- Yoga, Pilates and fitness studios74
- Martial arts and dance studios66
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Monroe, MI metro area?
There are 62 gyms and studios on map listings in the Monroe metro area as of September 2026. 17 of them (27%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Monroe, MI metro area spend on memberships, classes and admissions?
About $57.2M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 62 gyms and studios on map listings, it comes to $922K per location. It is estimated from the incomes of the 63,029 households in the Monroe metro area and national spending patterns by income.
How does the Monroe, MI metro area compare with the U.S. for gyms and studios?
The Monroe metro area has 9.8 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $922K, 39% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Monroe metro area would have about 86, against 62 on map listings. There is one business with payroll in the industry for every 3,939 households, against one for every 1,641 across the U.S.
How fast is the Monroe, MI metro area growing?
Population estimates put the Monroe metro area at 156,004 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 63,029 households. Median household income in the Monroe metro area is $77,335, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monroe metro area scores 75 for gyms and studios (high), #18 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monroe metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Monroe metro area
Screening a site or an acquisition in the Monroe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.