Fitness and classes · County · Michigan
Gyms and studios in Ionia County, MI
Competitor counts, household spending and official business counts for gyms and studios in Ionia County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #348 of 2,088 scored counties
#20 of 67 scored counties in Michigan
- Listings
- 24
- 3 chain locations (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $18.6M
- On memberships, classes and admissions · $796 a household
- Spending per listing
- $774K
- 17% above the U.S.
- Listings per 10k households
- 10.3
- 31% below the U.S.
- Population, 2025
- 66,557
- −0.5% since 2020
See the gyms and studios around any address in Ionia County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $796 per household (19% below the U.S. average), households in Ionia County spend about $18.6M a year on memberships, classes and admissions. That is about $774K of household spending for each location on map listings, 17% above the U.S. figure of $662K.
There are 24 gyms and studios on map listings in Ionia County as of September 2026. Chain locations make up 13% of them, against 20% across the U.S. Per 10,000 households, that is 10.3, 31% below the U.S. rate of 14.9.
Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Ionia County in 2023. That is one for every 7,785 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $767K have gone to businesses classed as fitness centers and recreation instruction in Ionia County.
Population estimates put the population change in Ionia County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Ionia County is 67 (upper middle), #348 of 2,088 scored counties and #20 of 67 scored counties in Michigan. That puts it in the top quarter of counties.
How Ionia County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ionia County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 12.5 | 14.9 |
| Spending per listing | $774K | $720K | $662K |
| Households per official establishment | 7,785 | 2,468 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +8.2% |
| Population growth, 2020–2025 | −0.5% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $796 | $902 | $983 |
| Median household income | $75,611 | $72,875 | $80,734 |
| Groundwork market score | 67 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 33
- Annual payroll, 2023
- $247K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 243 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $767K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Ionia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ionia County
- Population, 2025 estimate
- 66,557−0.5% since 2020
- Households
- 23,355
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 571 sq. mi.
- People per square mile
- 117
- Median household income
- $75,611+32.6% vs. 2015–2019, before inflation
- Average household income
- $88,563
- Median home value
- $198,500
- Jobs located here
- 18,430
- Daytime population
- 58,714Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ionia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms and studios, numbered among those based in Michigan, with Ionia County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 20Ionia County, MI | 67 | 24 | 10.3 | $774K | −0.5% | #348 of 2,088 |
Other business types in Ionia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms67
- Yoga, Pilates and fitness studios
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Ionia County, MI?
As of September 2026, map listings count 24 gyms and studios in Ionia County. 3 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Ionia County, MI spend on memberships, classes and admissions?
About $18.6M a year, or $796 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $774K per location. It is estimated from the incomes of the 23,355 households in Ionia County and national spending patterns by income.
How does Ionia County, MI compare with the U.S. for gyms and studios?
Ionia County has 10.3 gyms and studios per 10,000 households, 31% below the U.S. rate of 14.9. Spending per location is $774K, 17% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Ionia County would have about 28, against 24 on map listings. There is one business with payroll in the industry for every 7,785 households, against one for every 1,641 across the U.S.
How fast is Ionia County, MI growing?
Population estimates put Ionia County at 66,557 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 23,355 households. The median household income in Ionia County is $75,611 a year, 6% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ionia County scores 67 for gyms and studios (upper middle), #348 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ionia County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Ionia County
Screening a site or an acquisition in Ionia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.