Beauty and personal care · County · West Virginia
Spas and skin care studios in Brooke County, WV
Competitor counts, household spending and official business counts for spas and skin care studios in Brooke County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.6M
- On personal care products and services · $785 a household
- Spending per listing
- $1.9M
- 2.2 times the U.S.
- Listings per 10k households
- 4.1
- 64% below the U.S.
- Population, 2025
- 21,142
- −6.0% since 2020
See the spas and skin care studios around any address in Brooke County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 spas and skin care studios in Brooke County. That comes to 4.1 for every 10,000 households, 64% below the U.S. rate of 11.5.
At $785 per household (22% below the U.S. average), households in Brooke County spend about $7.6M a year on personal care products and services. Spread across 4 spas and skin care studios, that is $1.9M per studio, 2.2 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Brooke County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Brooke County declined 6.0%, against +3.1% for the U.S. With 4 spas and skin care studios on map listings, Brooke County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Brooke County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brooke County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 6.7 | 11.5 |
| Spending per listing | $1.9M | $1.2M | $876K |
| Households per official establishment | n/a | 9,223 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | −6.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $785 | $802 | $1,005 |
| Median household income | $54,316 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Brooke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brooke County
- Population, 2025 estimate
- 21,142−6.0% since 2020
- Households
- 9,675
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.5
- Land area
- 89 sq. mi.
- People per square mile
- 245
- Median household income
- $54,316+5.5% vs. 2015–2019, before inflation
- Average household income
- $74,922
- Median home value
- $141,500
- Jobs located here
- 7,914
- Daytime population
- 19,521Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brooke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for spas and skin care studios, numbered among those based in West Virginia, with Brooke County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 87 | 12 | 5.3 | $1.9M | +9.2% | #17 of 1,769 |
| 2Berkeley County, WV | 77 | 31 | 6.1 | $1.5M | +13.7% | #100 of 1,769 |
| 3Monongalia County, WV | 50 | 34 | 7.6 | $1.1M | +2.0% | #879 of 1,769 |
| 4Marshall County, WV | 48 | 5 | 4.0 | $1.9M | −4.4% | #942 of 1,769 |
| 5Logan County, WV | 44 | 5 | 3.9 | $1.9M | −6.6% | #1,075 of 1,769 |
| 6Wayne County, WV | 43 | 8 | 5.1 | $1.5M | −4.0% | #1,115 of 1,769 |
| 7Morgan County, WV | 43 | 7 | 9.5 | $881K | +5.5% | #1,138 of 1,769 |
| 8Fayette County, WV | 42 | 7 | 4.4 | $1.7M | −5.6% | #1,168 of 1,769 |
| 9Cabell County, WV | 42 | 24 | 6.1 | $1.3M | −3.2% | #1,171 of 1,769 |
| 10Upshur County, WV | 40 | 6 | 6.3 | $1.2M | −0.3% | #1,232 of 1,769 |
| Brooke County, WV | Not scored | 4 | 4.1 | $1.9M | −6.0% |
Other business types in Brooke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons49
- Barbershops
- Nail salons7
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Brooke County, WV?
Brooke County has 4 spas and skin care studios on map listings as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Brooke County: counts under 3 are left out.
How much do households in Brooke County, WV spend on personal care products and services?
About $7.6M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 4 spas and skin care studios on map listings, it comes to $1.9M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 9,675 households in Brooke County and national spending patterns by income.
How does Brooke County, WV compare with the U.S. for spas and skin care studios?
Brooke County has 4.1 spas and skin care studios per 10,000 households, 64% below the U.S. rate of 11.5. Spending per studio is $1.9M, 2.2 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Brooke County would have about 9, against 4 on map listings.
How fast is Brooke County, WV growing?
Population estimates put Brooke County at 21,142 people in 2025, down 6.0% since 2020, against +3.1% for the U.S. It has 9,675 households. Median household income in Brooke County is $54,316, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brooke County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brooke County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Brooke County
Screening a site or an acquisition in Brooke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.