Beauty and personal care · County · West Virginia
Spas and skin care studios in Kanawha County, WV
The spas and skin care studios in Kanawha County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,483 of 1,769 scored counties
#16 of 23 scored counties in West Virginia
- Listings
- 80
- 8 chain locations (10%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $61.8M
- On personal care products and services · $808 a household
- Spending per listing
- $773K
- 12% below the U.S.
- Listings per 10k households
- 10.5
- 9% below the U.S.
- Population, 2025
- 172,381
- −4.3% since 2020
See the spas and skin care studios around any address in Kanawha County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Kanawha County has a Groundwork market score of 32 (lower middle): #1,483 of 1,769 scored counties and #16 of 23 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Kanawha County comes to about $61.8M a year: $808 per household, 20% below the U.S. average. Spread across 80 spas and skin care studios, that is $773K per studio, 12% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Kanawha County has 80 spas and skin care studios on map listings as of September 2026. 8 of them (10%) are chain locations, against 10% across the U.S. That is 10.5 per 10,000 households, 9% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Kanawha County was 11 in 2023. That is one for every 6,951 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as other personal care services in Kanawha County. Population estimates show Kanawha County declined 4.3% from 2020 to 2025, against +3.1% for the U.S.
How Kanawha County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kanawha County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 6.7 | 11.5 |
| Spending per listing | $773K | $1.2M | $876K |
| Households per official establishment | 6,951 | 9,223 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | −4.3% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $808 | $802 | $1,005 |
| Median household income | $60,943 | $59,608 | $80,734 |
| Groundwork market score | 32 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 11
- Employees, 2023
- 29
- Annual payroll, 2023
- $701K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 808 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as other personal care services in Kanawha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kanawha County
- Population, 2025 estimate
- 172,381−4.3% since 2020
- Households
- 76,459
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 902 sq. mi.
- People per square mile
- 196
- Median household income
- $60,943+30.7% vs. 2015–2019, before inflation
- Average household income
- $84,041
- Median home value
- $147,300
- Jobs located here
- 104,812
- Daytime population
- 206,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kanawha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for spas and skin care studios, numbered among those based in West Virginia, with Kanawha County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 87 | 12 | 5.3 | $1.9M | +9.2% | #17 of 1,769 |
| 2Berkeley County, WV | 77 | 31 | 6.1 | $1.5M | +13.7% | #100 of 1,769 |
| 3Monongalia County, WV | 50 | 34 | 7.6 | $1.1M | +2.0% | #879 of 1,769 |
| 4Marshall County, WV | 48 | 5 | 4.0 | $1.9M | −4.4% | #942 of 1,769 |
| 5Logan County, WV | 44 | 5 | 3.9 | $1.9M | −6.6% | #1,075 of 1,769 |
| 6Wayne County, WV | 43 | 8 | 5.1 | $1.5M | −4.0% | #1,115 of 1,769 |
| 7Morgan County, WV | 43 | 7 | 9.5 | $881K | +5.5% | #1,138 of 1,769 |
| 8Fayette County, WV | 42 | 7 | 4.4 | $1.7M | −5.6% | #1,168 of 1,769 |
| 9Cabell County, WV | 42 | 24 | 6.1 | $1.3M | −3.2% | #1,171 of 1,769 |
| 10Upshur County, WV | 40 | 6 | 6.3 | $1.2M | −0.3% | #1,232 of 1,769 |
| 16Kanawha County, WV | 32 | 80 | 10.5 | $773K | −4.3% | #1,483 of 1,769 |
Other business types in Kanawha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons37
- Barbershops32
- Nail salons37
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Kanawha County, WV?
Map listings as of September 2026 show 80 spas and skin care studios in Kanawha County. 8 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 11 businesses with payroll classed as other personal care services in 2023.
How much do households in Kanawha County, WV spend on personal care products and services?
About $61.8M a year, or $808 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 80 spas and skin care studios on map listings, it comes to $773K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 76,459 households in Kanawha County and national spending patterns by income.
How does Kanawha County, WV compare with the U.S. for spas and skin care studios?
Kanawha County has 10.5 spas and skin care studios per 10,000 households, 9% below the U.S. rate of 11.5. Spending per studio is $773K, 12% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Kanawha County would have about 71, against 80 on map listings. There is one business with payroll in the industry for every 6,951 households, against one for every 4,055 across the U.S.
How fast is Kanawha County, WV growing?
Population estimates put Kanawha County at 172,381 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 76,459 households. The median household income in Kanawha County is $60,943 a year, 25% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kanawha County scores 32 for spas and skin care studios (lower middle), #1,483 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kanawha County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Kanawha County
Screening a site or an acquisition in Kanawha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.