Beauty and personal care · County · Washington
Spas and skin care studios in Cowlitz County, WA
Competitor counts, household spending and official business counts for spas and skin care studios in Cowlitz County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #635 of 1,769 scored counties
#15 of 30 scored counties in Washington
- Listings
- 48
- 3 chain locations (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $42.6M
- On personal care products and services · $969 a household
- Spending per listing
- $887K
- In line with the U.S.
- Listings per 10k households
- 10.9
- 5% below the U.S.
- Population, 2025
- 114,885
- +3.5% since 2020
See the spas and skin care studios around any address in Cowlitz County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 48 spas and skin care studios in Cowlitz County. 3 of them (6%) are chain locations, against 10% across the U.S. That is 10.9 per 10,000 households, 5% below the U.S. rate of 11.5.
Household spending on personal care products and services in Cowlitz County comes to about $42.6M a year: $969 per household, 4% below the U.S. average. That is about $887K of household spending for each studio on map listings, in line with the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as other personal care services in Cowlitz County in 2023. That is one for every 6,278 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Cowlitz County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Cowlitz County is 57 (upper middle), #635 of 1,769 scored counties and #15 of 30 scored counties in Washington.
How Cowlitz County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cowlitz County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 11.4 | 11.5 |
| Spending per listing | $887K | $996K | $876K |
| Households per official establishment | 6,278 | 4,054 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +29.8% |
| Population growth, 2020–2025 | +3.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $76,531 | $98,141 | $80,734 |
| Groundwork market score | 57 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 28
- Annual payroll, 2023
- $683K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 483 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Cowlitz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cowlitz County
- Population, 2025 estimate
- 114,885+3.5% since 2020
- Households
- 43,943
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,141 sq. mi.
- People per square mile
- 98
- Median household income
- $76,531+40.4% vs. 2015–2019, before inflation
- Average household income
- $95,669
- Median home value
- $397,500
- Jobs located here
- 40,531
- Daytime population
- 95,784Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cowlitz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Washington
Every Washington market ranked →The highest-scoring counties in Washington for spas and skin care studios, numbered among those based in Washington, with Cowlitz County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 91 | 8 | 3.1 | $3.3M | +7.8% | #6 of 1,769 |
| 2Franklin County, WA | 86 | 18 | 6.0 | $1.7M | +5.6% | #29 of 1,769 |
| 3San Juan County, WA | 84 | 5 | 5.5 | $1.9M | +4.2% | #39 of 1,769 |
| 4Douglas County, WA | 83 | 8 | 5.0 | $2.1M | +8.0% | #43 of 1,769 |
| 5Stevens County, WA | 79 | 10 | 5.2 | $1.8M | +6.6% | #73 of 1,769 |
| 6Okanogan County, WA | 78 | 8 | 4.6 | $2M | +7.3% | #87 of 1,769 |
| 7Pacific County, WA | 75 | 5 | 4.6 | $2M | +3.6% | #117 of 1,769 |
| 8Island County, WA | 74 | 21 | 5.8 | $1.8M | −1.5% | #136 of 1,769 |
| 9Jefferson County, WA | 70 | 11 | 6.7 | $1.5M | +2.7% | #222 of 1,769 |
| 10Whitman County, WA | 67 | 7 | 3.7 | $2.4M | +1.5% | #287 of 1,769 |
| 15Cowlitz County, WA | 57 | 48 | 10.9 | $887K | +3.5% | #635 of 1,769 |
Other business types in Cowlitz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons69
- Barbershops77
- Nail salons41
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cowlitz County, WA?
There are 48 spas and skin care studios on map listings in Cowlitz County as of September 2026. 3 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in Cowlitz County, WA spend on personal care products and services?
About $42.6M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 48 spas and skin care studios on map listings, it comes to $887K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 43,943 households in Cowlitz County and national spending patterns by income.
How does Cowlitz County, WA compare with the U.S. for spas and skin care studios?
Cowlitz County has 10.9 spas and skin care studios per 10,000 households, 5% below the U.S. rate of 11.5. Spending per studio is $887K, in line with the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Cowlitz County would have about 49, against 48 on map listings. There is one business with payroll in the industry for every 6,278 households, against one for every 4,055 across the U.S.
How fast is Cowlitz County, WA growing?
Population estimates put Cowlitz County at 114,885 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 43,943 households. Median household income in Cowlitz County is $76,531, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cowlitz County scores 57 for spas and skin care studios (upper middle), #635 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cowlitz County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cowlitz County
Screening a site or an acquisition in Cowlitz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.