Beauty and personal care · County · Washington
Spas and skin care studios in Benton County, WA
Competitor counts, household spending and official business counts for spas and skin care studios in Benton County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #788 of 1,769 scored counties
#24 of 30 scored counties in Washington
- Listings
- 99
- 7 chain locations (7%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $83M
- On personal care products and services · $1,064 a household
- Spending per listing
- $839K
- 4% below the U.S.
- Listings per 10k households
- 12.7
- 10% above the U.S.
- Population, 2025
- 221,722
- +6.9% since 2020
See the spas and skin care studios around any address in Benton County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,064 per household (6% above the U.S. average), households in Benton County spend about $83M a year on personal care products and services. Spread across 99 spas and skin care studios, that is $839K per studio, 4% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Benton County has 99 spas and skin care studios on map listings as of September 2026. Of those, 7 are chain locations, or 7%, against 10% across the U.S. Per 10,000 households, that is 12.7, 10% above the U.S. rate of 11.5.
Official counts show 20 businesses with payroll classed as other personal care services in Benton County in 2023. That is one for every 3,902 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $308K has gone to businesses classed as other personal care services in Benton County.
Population estimates put the population change in Benton County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). For spas and skin care studios, Benton County has a Groundwork market score of 53 (upper middle): #788 of 1,769 scored counties and #24 of 30 scored counties in Washington.
How Benton County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.7 | 11.4 | 11.5 |
| Spending per listing | $839K | $996K | $876K |
| Households per official establishment | 3,902 | 4,054 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +29.8% |
| Population growth, 2020–2025 | +6.9% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,064 | $1,137 | $1,005 |
| Median household income | $89,874 | $98,141 | $80,734 |
| Groundwork market score | 53 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 20
- Employees, 2023
- 66
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 997 chain locations
- Listings at the U.S. rate for this spending
- 95The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $308K
SBA-backed loans to businesses classed as other personal care services in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 221,722+6.9% since 2020
- Households
- 78,046
- Median age
- 37.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,700 sq. mi.
- People per square mile
- 125
- Median household income
- $89,874+30.2% vs. 2015–2019, before inflation
- Average household income
- $113,863
- Median home value
- $407,800
- Jobs located here
- 96,177
- Daytime population
- 214,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Washington
Every Washington market ranked →The highest-scoring counties in Washington for spas and skin care studios, numbered among those based in Washington, with Benton County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 91 | 8 | 3.1 | $3.3M | +7.8% | #6 of 1,769 |
| 2Franklin County, WA | 86 | 18 | 6.0 | $1.7M | +5.6% | #29 of 1,769 |
| 3San Juan County, WA | 84 | 5 | 5.5 | $1.9M | +4.2% | #39 of 1,769 |
| 4Douglas County, WA | 83 | 8 | 5.0 | $2.1M | +8.0% | #43 of 1,769 |
| 5Stevens County, WA | 79 | 10 | 5.2 | $1.8M | +6.6% | #73 of 1,769 |
| 6Okanogan County, WA | 78 | 8 | 4.6 | $2M | +7.3% | #87 of 1,769 |
| 7Pacific County, WA | 75 | 5 | 4.6 | $2M | +3.6% | #117 of 1,769 |
| 8Island County, WA | 74 | 21 | 5.8 | $1.8M | −1.5% | #136 of 1,769 |
| 9Jefferson County, WA | 70 | 11 | 6.7 | $1.5M | +2.7% | #222 of 1,769 |
| 10Whitman County, WA | 67 | 7 | 3.7 | $2.4M | +1.5% | #287 of 1,769 |
| 24Benton County, WA | 53 | 99 | 12.7 | $839K | +6.9% | #788 of 1,769 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons62
- Barbershops77
- Nail salons50
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Benton County, WA?
Map listings as of September 2026 show 99 spas and skin care studios in Benton County. 7 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 20 businesses with payroll classed as other personal care services in 2023.
How much do households in Benton County, WA spend on personal care products and services?
About $83M a year, or $1,064 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 99 spas and skin care studios on map listings, it comes to $839K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 78,046 households in Benton County and national spending patterns by income.
How does Benton County, WA compare with the U.S. for spas and skin care studios?
Benton County has 12.7 spas and skin care studios per 10,000 households, 10% above the U.S. rate of 11.5. Spending per studio is $839K, 4% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Benton County would have about 95, against 99 on map listings. There is one business with payroll in the industry for every 3,902 households, against one for every 4,055 across the U.S.
How fast is Benton County, WA growing?
Population estimates put Benton County at 221,722 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 78,046 households. The median household income in Benton County is $89,874 a year, 11% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 53 for spas and skin care studios (upper middle), #788 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.