Beauty and personal care · County · Washington
Spas and skin care studios in Pierce County, WA
Competitor counts, household spending and official business counts for spas and skin care studios in Pierce County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #778 of 1,769 scored counties
#23 of 30 scored counties in Washington
- Listings
- 400
- 47 chain locations (12%)
- Official establishments
- 94
- −1.0% since 2019
- Household spending a year
- $395.3M
- On personal care products and services · $1,125 a household
- Spending per listing
- $988K
- 13% above the U.S.
- Listings per 10k households
- 11.4
- In line with the U.S.
- Population, 2025
- 946,288
- +2.5% since 2020
See the spas and skin care studios around any address in Pierce County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 400 spas and skin care studios in Pierce County. Of those, 47 are chain locations, or 12%, against 10% across the U.S. Per 10,000 households, that is 11.4, in line with the U.S. rate of 11.5.
Household spending on personal care products and services in Pierce County comes to about $395.3M a year: $1,125 per household, 12% above the U.S. average. Spread across 400 spas and skin care studios, that is $988K per studio, 13% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 94 businesses with payroll classed as other personal care services in Pierce County in 2023, down 1.0% from 2019. That is one for every 3,738 households, against one for every 4,055 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $959K have gone to businesses classed as other personal care services in Pierce County.
Population estimates show Pierce County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Pierce County is 53 (upper middle), #778 of 1,769 scored counties and #23 of 30 scored counties in Washington.
How Pierce County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 11.4 | 11.5 |
| Spending per listing | $988K | $996K | $876K |
| Households per official establishment | 3,738 | 4,054 | 4,055 |
| Official establishment growth, 2019–2023 | −1.0% | +2.0% | +29.8% |
| Population growth, 2020–2025 | +2.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,125 | $1,137 | $1,005 |
| Median household income | $99,564 | $98,141 | $80,734 |
| Groundwork market score | 53 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 95 → 94−1.0% over the period
- Employees, 2023
- 496
- Annual payroll, 2023
- $16.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40047 chain locations
- Listings at the U.S. rate for this spending
- 451The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $959K
SBA-backed loans to businesses classed as other personal care services in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pierce County
- Population, 2025 estimate
- 946,288+2.5% since 2020
- Households
- 351,330
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,668 sq. mi.
- People per square mile
- 558
- Median household income
- $99,564+38.1% vs. 2015–2019, before inflation
- Average household income
- $124,504
- Median home value
- $526,600
- Jobs located here
- 329,848
- Daytime population
- 851,977Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Washington
Every Washington market ranked →The highest-scoring counties in Washington for spas and skin care studios, numbered among those based in Washington, with Pierce County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 91 | 8 | 3.1 | $3.3M | +7.8% | #6 of 1,769 |
| 2Franklin County, WA | 86 | 18 | 6.0 | $1.7M | +5.6% | #29 of 1,769 |
| 3San Juan County, WA | 84 | 5 | 5.5 | $1.9M | +4.2% | #39 of 1,769 |
| 4Douglas County, WA | 83 | 8 | 5.0 | $2.1M | +8.0% | #43 of 1,769 |
| 5Stevens County, WA | 79 | 10 | 5.2 | $1.8M | +6.6% | #73 of 1,769 |
| 6Okanogan County, WA | 78 | 8 | 4.6 | $2M | +7.3% | #87 of 1,769 |
| 7Pacific County, WA | 75 | 5 | 4.6 | $2M | +3.6% | #117 of 1,769 |
| 8Island County, WA | 74 | 21 | 5.8 | $1.8M | −1.5% | #136 of 1,769 |
| 9Jefferson County, WA | 70 | 11 | 6.7 | $1.5M | +2.7% | #222 of 1,769 |
| 10Whitman County, WA | 67 | 7 | 3.7 | $2.4M | +1.5% | #287 of 1,769 |
| 23Pierce County, WA | 53 | 400 | 11.4 | $988K | +2.5% | #778 of 1,769 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons58
- Barbershops72
- Nail salons46
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Pierce County, WA?
Pierce County has 400 spas and skin care studios on map listings as of September 2026. 47 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 94 businesses with payroll classed as other personal care services in 2023, down 1.0% from 2019.
How much do households in Pierce County, WA spend on personal care products and services?
About $395.3M a year, or $1,125 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 400 spas and skin care studios on map listings, it comes to $988K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 351,330 households in Pierce County and national spending patterns by income.
How does Pierce County, WA compare with the U.S. for spas and skin care studios?
Pierce County has 11.4 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $988K, 13% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Pierce County would have about 451, against 400 on map listings. There is one business with payroll in the industry for every 3,738 households, against one for every 4,055 across the U.S. The official count fell 1.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Pierce County, WA growing?
Population estimates put Pierce County at 946,288 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 351,330 households. Median household income in Pierce County is $99,564, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 53 for spas and skin care studios (upper middle), #778 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.