Beauty and personal care · County · Washington
Spas and skin care studios in King County, WA
The spas and skin care studios in King County, WA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #743 of 1,769 scored counties
#20 of 30 scored counties in Washington
- Listings
- 1,242
- 142 chain locations (11%)
- Official establishments
- 269
- −2.9% since 2019
- Household spending a year
- $1.2B
- On personal care products and services · $1,286 a household
- Spending per listing
- $975K
- 11% above the U.S.
- Listings per 10k households
- 13.2
- 15% above the U.S.
- Population, 2025
- 2,344,939
- +3.1% since 2020
See the spas and skin care studios around any address in King County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of King County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,242 spas and skin care studios in King County. Of those, 142 are chain locations, or 11%, against 10% across the U.S. That comes to 13.2 for every 10,000 households, 15% above the U.S. rate of 11.5.
At $1,286 per household (28% above the U.S. average), households in King County spend about $1.2B a year on personal care products and services. That works out to $975K per studio, 11% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 269 businesses with payroll classed as other personal care services in King County in 2023, down 2.9% from 2019. That is one for every 3,498 households, against one for every 4,055 across the U.S. Since fiscal 2022, 28 SBA-backed loans worth $11.2M have gone to businesses classed as other personal care services in King County.
Population estimates put the population change in King County from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in King County is 54 (upper middle), #743 of 1,769 scored counties and #20 of 30 scored counties in Washington.
How King County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | King County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.2 | 11.4 | 11.5 |
| Spending per listing | $975K | $996K | $876K |
| Households per official establishment | 3,498 | 4,054 | 4,055 |
| Official establishment growth, 2019–2023 | −2.9% | +2.0% | +29.8% |
| Population growth, 2020–2025 | +3.1% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,286 | $1,137 | $1,005 |
| Median household income | $124,746 | $98,141 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 277 → 269−2.9% over the period
- Employees, 2023
- 1,527
- Annual payroll, 2023
- $57.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1,242142 chain locations
- Listings at the U.S. rate for this spending
- 1,382The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 28
- Amount
- $11.2M
SBA-backed loans to businesses classed as other personal care services in King County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in King County
- Population, 2025 estimate
- 2,344,939+3.1% since 2020
- Households
- 941,054
- Median age
- 38.8
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.6
- Land area
- 2,116 sq. mi.
- People per square mile
- 1,081
- Median household income
- $124,746+31.4% vs. 2015–2019, before inflation
- Average household income
- $176,807
- Median home value
- $859,900
- Jobs located here
- 1,503,962
- Daytime population
- 2,645,877Residents who don’t work, plus everyone whose job is here
Looking at a specific site in King County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of King County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Washington
Every Washington market ranked →The highest-scoring counties in Washington for spas and skin care studios, numbered among those based in Washington, with King County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 91 | 8 | 3.1 | $3.3M | +7.8% | #6 of 1,769 |
| 2Franklin County, WA | 86 | 18 | 6.0 | $1.7M | +5.6% | #29 of 1,769 |
| 3San Juan County, WA | 84 | 5 | 5.5 | $1.9M | +4.2% | #39 of 1,769 |
| 4Douglas County, WA | 83 | 8 | 5.0 | $2.1M | +8.0% | #43 of 1,769 |
| 5Stevens County, WA | 79 | 10 | 5.2 | $1.8M | +6.6% | #73 of 1,769 |
| 6Okanogan County, WA | 78 | 8 | 4.6 | $2M | +7.3% | #87 of 1,769 |
| 7Pacific County, WA | 75 | 5 | 4.6 | $2M | +3.6% | #117 of 1,769 |
| 8Island County, WA | 74 | 21 | 5.8 | $1.8M | −1.5% | #136 of 1,769 |
| 9Jefferson County, WA | 70 | 11 | 6.7 | $1.5M | +2.7% | #222 of 1,769 |
| 10Whitman County, WA | 67 | 7 | 3.7 | $2.4M | +1.5% | #287 of 1,769 |
| 20King County, WA | 54 | 1,242 | 13.2 | $975K | +3.1% | #743 of 1,769 |
Other business types in King County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons64
- Barbershops72
- Nail salons60
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in King County, WA?
There are 1,242 spas and skin care studios on map listings in King County as of September 2026. 142 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 269 businesses with payroll classed as other personal care services in 2023, down 2.9% from 2019.
How much do households in King County, WA spend on personal care products and services?
About $1.2B a year, or $1,286 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 1,242 spas and skin care studios on map listings, it comes to $975K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 941,054 households in King County and national spending patterns by income.
How does King County, WA compare with the U.S. for spas and skin care studios?
King County has 13.2 spas and skin care studios per 10,000 households, 15% above the U.S. rate of 11.5. Spending per studio is $975K, 11% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, King County would have about 1,382, against 1,242 on map listings. There is one business with payroll in the industry for every 3,498 households, against one for every 4,055 across the U.S. The official count fell 2.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is King County, WA growing?
Population estimates put King County at 2,344,939 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 941,054 households. Median household income in King County is $124,746, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. King County scores 54 for spas and skin care studios (upper middle), #743 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in King County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in King County
Screening a site or an acquisition in King County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of King County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.