Beauty and personal care · County · South Dakota
Spas and skin care studios in Union County, SD
How Union County, SD compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #501 of 1,769 scored counties
#2 of 13 scored counties in South Dakota
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8M
- On personal care products and services · $1,089 a household
- Spending per listing
- $995K
- 14% above the U.S.
- Listings per 10k households
- 10.9
- 5% below the U.S.
- Population, 2025
- 17,402
- +3.3% since 2020
See the spas and skin care studios around any address in Union County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 spas and skin care studios in Union County. None of them are chain locations, against 10% across the U.S. That comes to 10.9 for every 10,000 households, 5% below the U.S. rate of 11.5.
Households in Union County spend about $8M a year on personal care products and services, or $1,089 per household, 8% above the U.S. average. That is about $995K of household spending for each studio on map listings, 14% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Union County: counts under 3 aren’t published.
Population estimates show Union County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). Union County scores 61 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #501 of 1,769 scored counties and #2 of 13 scored counties in South Dakota.
How Union County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 8.6 | 11.5 |
| Spending per listing | $995K | $1.1M | $876K |
| Households per official establishment | n/a | 4,202 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +22.5% | +29.8% |
| Population growth, 2020–2025 | +3.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,089 | $983 | $1,005 |
| Median household income | $89,636 | $75,081 | $80,734 |
| Groundwork market score | 61 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 17,402+3.3% since 2020
- Households
- 7,310
- Median age
- 40.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.2
- Land area
- 462 sq. mi.
- People per square mile
- 37
- Median household income
- $89,636+27.4% vs. 2015–2019, before inflation
- Average household income
- $124,814
- Median home value
- $301,100
- Jobs located here
- 9,648
- Daytime population
- 19,509Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for spas and skin care studios, numbered among those based in South Dakota, with Union County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 61 | 67 | 7.9 | $1.3M | +7.6% | #486 of 1,769 |
| 2Union County, SD | 61 | 8 | 10.9 | $995K | +3.3% | #501 of 1,769 |
| 3Brookings County, SD | 59 | 10 | 7.2 | $1.3M | +9.6% | #552 of 1,769 |
| 4Hughes County, SD | 56 | 6 | 8.3 | $1.2M | −0.9% | #661 of 1,769 |
| 5Lincoln County, SD | 56 | 33 | 11.8 | $963K | +17.5% | #674 of 1,769 |
| 6Davison County, SD | 45 | 8 | 9.0 | $1M | +0.6% | #1,055 of 1,769 |
| 7Brown County, SD | 44 | 14 | 8.6 | $1.1M | −1.7% | #1,084 of 1,769 |
| 8Beadle County, SD | 43 | 8 | 10.6 | $865K | +2.4% | #1,141 of 1,769 |
| 9Pennington County, SD | 41 | 62 | 13.4 | $735K | +6.6% | #1,222 of 1,769 |
| 10Clay County, SD | 39 | 5 | 9.0 | $981K | +0.2% | #1,276 of 1,769 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons86
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Union County, SD?
There are 8 spas and skin care studios on map listings in Union County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Union County: counts under 3 are left out.
How much do households in Union County, SD spend on personal care products and services?
About $8M a year, or $1,089 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $995K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 7,310 households in Union County and national spending patterns by income.
How does Union County, SD compare with the U.S. for spas and skin care studios?
Union County has 10.9 spas and skin care studios per 10,000 households, 5% below the U.S. rate of 11.5. Spending per studio is $995K, 14% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Union County would have about 9, against 8 on map listings.
How fast is Union County, SD growing?
Population estimates put Union County at 17,402 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 7,310 households. Median household income in Union County is $89,636, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 61 for spas and skin care studios (upper middle), #501 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.