Groundwork

Beauty and personal care · County · South Dakota

Spas and skin care studios in Dewey County, SD

Competitor counts, household spending and official business counts for spas and skin care studios in Dewey County, SD, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.4M
On personal care products and services · $832 a household
Spending per listing
$1.4M
Too few listings to compare
Listings per 10k households
5.9
Too few listings to compare
Population, 2025
5,419
+3.8% since 2020

See the spas and skin care studios around any address in Dewey County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dewey County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $832 per household (17% below the U.S. average), households in Dewey County spend about $1.4M a year on personal care products and services. That works out to $1.4M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.

There is 1 spa or skin care studio on map listings in Dewey County as of September 2026. That is 5.9 per 10,000 households.

Official counts don’t publish a figure for other personal care services in Dewey County, since they leave out counts under 3.

Population estimates put the population change in Dewey County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Dewey County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Dewey County, SD compared with South Dakota and the U.S.
MeasureDewey CountySouth DakotaU.S.
Listings per 10k households5.98.611.5
Spending per listing$1.4M$1.1M$876K
Households per official establishmentn/a4,2024,055
Official establishment growth, 2019–2023n/a+22.5%+29.8%
Population growth, 2020–2025+3.8%+5.3%+3.1%
Spending per household on personal care products and services$832$983$1,005
Median household income$54,104$75,081$80,734
Groundwork market scoreNot scored65

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Dewey County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Dewey County

Population, 2025 estimate
5,419+3.8% since 2020
Households
1,692
Median age
27.8
Homes lived in by their owners
61%
Vehicles per household
1.9
Land area
2,302 sq. mi.
People per square mile
2
Median household income
$54,104
Average household income
$68,205
Median home value
$69,600
Jobs located here
2,367
Daytime population
6,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dewey County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Dewey County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for spas and skin care studios, numbered among those based in South Dakota, with Dewey County marked.

Top counties in South Dakota

Counties in South Dakota ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Minnehaha County, SD61677.9$1.3M+7.6%#486 of 1,769
2Union County, SD61810.9$995K+3.3%#501 of 1,769
3Brookings County, SD59107.2$1.3M+9.6%#552 of 1,769
4Hughes County, SD5668.3$1.2M−0.9%#661 of 1,769
5Lincoln County, SD563311.8$963K+17.5%#674 of 1,769
6Davison County, SD4589.0$1M+0.6%#1,055 of 1,769
7Brown County, SD44148.6$1.1M−1.7%#1,084 of 1,769
8Beadle County, SD43810.6$865K+2.4%#1,141 of 1,769
9Pennington County, SD416213.4$735K+6.6%#1,222 of 1,769
10Clay County, SD3959.0$981K+0.2%#1,276 of 1,769
Dewey County, SDNot scored15.9$1.4M+3.8%

Other business types in Dewey County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many spas and skin care studios are in Dewey County, SD?

As of September 2026, map listings count 1 spa or skin care studio in Dewey County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Dewey County: counts under 3 are left out.

How much do households in Dewey County, SD spend on personal care products and services?

About $1.4M a year, or $832 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $1.4M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,692 households in Dewey County and national spending patterns by income.

How does Dewey County, SD compare with the U.S. for spas and skin care studios?

Dewey County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, Dewey County would have about 2, against 1 on map listings.

How fast is Dewey County, SD growing?

Population estimates put Dewey County at 5,419 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 1,692 households. The median household income in Dewey County is $54,104 a year, 33% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dewey County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Dewey County

Screening a site or an acquisition in Dewey County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dewey County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.