Beauty and personal care · County · South Dakota
Spas and skin care studios in Day County, SD
The spas and skin care studios in Day County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.3M
- On personal care products and services · $955 a household
- Spending per listing
- $2.3M
- Too few listings to compare
- Listings per 10k households
- 4.2
- Too few listings to compare
- Population, 2025
- 5,484
- +0.8% since 2020
See the spas and skin care studios around any address in Day County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Day County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1 spa or skin care studio in Day County. That is 4.2 per 10,000 households.
At $955 per household (5% below the U.S. average), households in Day County spend about $2.3M a year on personal care products and services. That works out to $2.3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Day County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Day County grew 0.8%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Day County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Day County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 8.6 | 11.5 |
| Spending per listing | $2.3M | $1.1M | $876K |
| Households per official establishment | n/a | 4,202 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +22.5% | +29.8% |
| Population growth, 2020–2025 | +0.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $955 | $983 | $1,005 |
| Median household income | $66,033 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Day County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Day County
- Population, 2025 estimate
- 5,484+0.8% since 2020
- Households
- 2,371
- Median age
- 48.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 1,029 sq. mi.
- People per square mile
- 5
- Median household income
- $66,033
- Average household income
- $91,552
- Median home value
- $173,600
- Jobs located here
- 1,813
- Daytime population
- 4,795Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Day County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Day County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for spas and skin care studios, numbered among those based in South Dakota, with Day County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 61 | 67 | 7.9 | $1.3M | +7.6% | #486 of 1,769 |
| 2Union County, SD | 61 | 8 | 10.9 | $995K | +3.3% | #501 of 1,769 |
| 3Brookings County, SD | 59 | 10 | 7.2 | $1.3M | +9.6% | #552 of 1,769 |
| 4Hughes County, SD | 56 | 6 | 8.3 | $1.2M | −0.9% | #661 of 1,769 |
| 5Lincoln County, SD | 56 | 33 | 11.8 | $963K | +17.5% | #674 of 1,769 |
| 6Davison County, SD | 45 | 8 | 9.0 | $1M | +0.6% | #1,055 of 1,769 |
| 7Brown County, SD | 44 | 14 | 8.6 | $1.1M | −1.7% | #1,084 of 1,769 |
| 8Beadle County, SD | 43 | 8 | 10.6 | $865K | +2.4% | #1,141 of 1,769 |
| 9Pennington County, SD | 41 | 62 | 13.4 | $735K | +6.6% | #1,222 of 1,769 |
| 10Clay County, SD | 39 | 5 | 9.0 | $981K | +0.2% | #1,276 of 1,769 |
| Day County, SD | Not scored | 1 | 4.2 | $2.3M | +0.8% |
Other business types in Day County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Day County, SD?
Day County has 1 spa or skin care studio on map listings as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Day County: counts under 3 are left out.
How much do households in Day County, SD spend on personal care products and services?
About $2.3M a year, or $955 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $2.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 2,371 households in Day County and national spending patterns by income.
How does Day County, SD compare with the U.S. for spas and skin care studios?
Day County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of spas and skin care studios to household spending, Day County would have about 3, against 1 on map listings.
How fast is Day County, SD growing?
Population estimates put Day County at 5,484 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 2,371 households. Median household income in Day County is $66,033, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Day County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Day County
Screening a site or an acquisition in Day County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Day County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.