Groundwork

Beauty and personal care · Small-town market · South Dakota

Spas and skin care studios in the Aberdeen, SD area

How the Aberdeen, SD area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #283 of 504 scored small-town markets
#5 of 9 scored small-town markets based in South Dakota

Listings
15
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$17.2M
On personal care products and services · $960 a household
Spending per listing
$1.1M
31% above the U.S.
Listings per 10k households
8.4
27% below the U.S.
Population, 2025
41,583
−1.5% since 2020

See the spas and skin care studios around any address in the Aberdeen area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Aberdeen area comes to about $17.2M a year: $960 per household, 4% below the U.S. average. That is about $1.1M of household spending for each studio on map listings, 31% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The Aberdeen area has 15 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 8.4 for every 10,000 households, 27% below the U.S. rate of 11.5.

In 2023, official counts showed 4 businesses with payroll in the Aberdeen area classed as other personal care services. That is one for every 4,479 households, against one for every 4,055 across the U.S.

Population estimates show the Aberdeen area declined 1.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for spas and skin care studios in the Aberdeen area is 47 (lower middle), #283 of 504 scored small-town markets and #5 of 9 scored small-town markets based in South Dakota.

How the Aberdeen area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Aberdeen, SD area compared with South Dakota and the U.S.
MeasureAberdeen areaSouth DakotaU.S.
Listings per 10k households8.48.611.5
Spending per listing$1.1M$1.1M$876K
Households per official establishment4,4794,2024,055
Official establishment growth, 2019–2023n/a+22.5%+29.8%
Population growth, 2020–2025−1.5%+5.3%+3.1%
Spending per household on personal care products and services$960$983$1,005
Median household income$71,488$75,081$80,734
Groundwork market score4765

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
31
Annual payroll, 2023
$630K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
150 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Aberdeen area

Population, 2025 estimate
41,583−1.5% since 2020
Households
17,915
Median age
39.5
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,839 sq. mi.
People per square mile
15
Median household income
$71,488+20.6% vs. 2015–2019, before inflation
Average household income
$94,287
Median home value
$215,100
Jobs located here
21,165
Daytime population
41,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Aberdeen area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

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Spas and skin care across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for spas and skin care studios, numbered among those based in South Dakota, with the Aberdeen area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brookings, SD60107.2$1.3M+9.6%#145 of 504
2Mitchell, SD5698.2$1.1M+0.6%#188 of 504
3Pierre, SD5267.0$1.4M−0.5%#220 of 504
4Huron, SD48810.6$865K+2.4%#277 of 504
5Aberdeen, SD47158.4$1.1M−1.5%#283 of 504
6Yankton, SD451212.4$775K+1.5%#315 of 504
7Vermillion, SD4359.0$981K+0.2%#331 of 504
8Watertown, SD432318.4$510K+4.3%#343 of 504
9Spearfish, SD411512.4$762K+14.0%#360 of 504

Other business types in the Aberdeen area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many spas and skin care studios are in the Aberdeen, SD area?

Map listings as of September 2026 show 15 spas and skin care studios in the Aberdeen area. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in the Aberdeen, SD area spend on personal care products and services?

About $17.2M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 15 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.

How does the Aberdeen, SD area compare with the U.S. for spas and skin care studios?

The Aberdeen area has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $1.1M, 31% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Aberdeen area would have about 20, against 15 on map listings. There is one business with payroll in the industry for every 4,479 households, against one for every 4,055 across the U.S.

How fast is the Aberdeen, SD area growing?

Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area scores 47 for spas and skin care studios (lower middle), #283 of 504 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Aberdeen area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Aberdeen area

Screening a site or an acquisition in the Aberdeen area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.