Beauty and personal care · County · New Hampshire
Spas and skin care studios in Merrimack County, NH
Competitor counts, household spending and official business counts for spas and skin care studios in Merrimack County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #675 of 1,769 scored counties
#5 of 10 scored counties in New Hampshire
- Listings
- 71
- 2 chain locations (3%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $66.6M
- On personal care products and services · $1,094 a household
- Spending per listing
- $939K
- 7% above the U.S.
- Listings per 10k households
- 11.7
- 2% above the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the spas and skin care studios around any address in Merrimack County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 71 spas and skin care studios in Merrimack County. Chain locations make up 3% of them, against 10% across the U.S. That is 11.7 per 10,000 households, 2% above the U.S. rate of 11.5.
At $1,094 per household (9% above the U.S. average), households in Merrimack County spend about $66.6M a year on personal care products and services. That is about $939K of household spending for each studio on map listings, 7% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as other personal care services in Merrimack County in 2023. That is one for every 4,685 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as other personal care services in Merrimack County.
Population estimates put the population change in Merrimack County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Merrimack County scores 56 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #675 of 1,769 scored counties and #5 of 10 scored counties in New Hampshire.
How Merrimack County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Merrimack County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 13.3 | 11.5 |
| Spending per listing | $939K | $845K | $876K |
| Households per official establishment | 4,685 | 3,756 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +37.0% | +29.8% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,094 | $1,123 | $1,005 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 56 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 13
- Employees, 2023
- 81
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 712 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as other personal care services in Merrimack County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Merrimack County
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Merrimack County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for spas and skin care studios, numbered among those based in New Hampshire, with Merrimack County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 67 | 55 | 10.6 | $1M | +3.0% | #312 of 1,769 |
| 2Sullivan County, NH | 65 | 13 | 7.8 | $1.3M | +2.1% | #369 of 1,769 |
| 3Grafton County, NH | 63 | 35 | 9.4 | $1.1M | +2.2% | #422 of 1,769 |
| 4Carroll County, NH | 57 | 24 | 11.0 | $946K | +5.0% | #633 of 1,769 |
| 5Merrimack County, NH | 56 | 71 | 11.7 | $939K | +2.6% | #675 of 1,769 |
| 6Cheshire County, NH | 51 | 31 | 10.1 | $1M | +2.3% | #845 of 1,769 |
| 7Hillsborough County, NH | 45 | 231 | 13.7 | $844K | +2.5% | #1,067 of 1,769 |
| 8Belknap County, NH | 44 | 36 | 13.7 | $779K | +2.1% | #1,107 of 1,769 |
| 9Rockingham County, NH | 40 | 228 | 17.9 | $689K | +3.0% | #1,261 of 1,769 |
| 10Coos County, NH | 28 | 15 | 10.7 | $798K | +0.4% | #1,568 of 1,769 |
Other business types in Merrimack County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons53
- Barbershops63
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Merrimack County, NH?
There are 71 spas and skin care studios on map listings in Merrimack County as of September 2026. 2 of them (3%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 13 businesses with payroll classed as other personal care services in 2023.
How much do households in Merrimack County, NH spend on personal care products and services?
About $66.6M a year, or $1,094 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 71 spas and skin care studios on map listings, it comes to $939K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 60,901 households in Merrimack County and national spending patterns by income.
How does Merrimack County, NH compare with the U.S. for spas and skin care studios?
Merrimack County has 11.7 spas and skin care studios per 10,000 households, 2% above the U.S. rate of 11.5. Spending per studio is $939K, 7% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Merrimack County would have about 76, against 71 on map listings. There is one business with payroll in the industry for every 4,685 households, against one for every 4,055 across the U.S.
How fast is Merrimack County, NH growing?
Population estimates put Merrimack County at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. Median household income in Merrimack County is $97,004, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Merrimack County scores 56 for spas and skin care studios (upper middle), #675 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Merrimack County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Merrimack County
Screening a site or an acquisition in Merrimack County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.