Beauty and personal care · County · New Hampshire
Spas and skin care studios in Rockingham County, NH
Competitor counts, household spending and official business counts for spas and skin care studios in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,261 of 1,769 scored counties
#9 of 10 scored counties in New Hampshire
- Listings
- 228
- 22 chain locations (10%)
- Official establishments
- 46
- +31.4% since 2019
- Household spending a year
- $157M
- On personal care products and services · $1,231 a household
- Spending per listing
- $689K
- 21% below the U.S.
- Listings per 10k households
- 17.9
- 56% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the spas and skin care studios around any address in Rockingham County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 228 spas and skin care studios in Rockingham County. Chain locations make up 10% of them, against 10% across the U.S. That comes to 17.9 for every 10,000 households, 56% above the U.S. rate of 11.5.
Household spending on personal care products and services in Rockingham County comes to about $157M a year: $1,231 per household, 22% above the U.S. average. That works out to $689K per studio, 21% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 46 businesses with payroll classed as other personal care services in Rockingham County in 2023, up 31.4% from 2019. That is one for every 2,773 households, against one for every 4,055 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.2M have gone to businesses classed as other personal care services in Rockingham County.
Population estimates put the population change in Rockingham County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). For spas and skin care studios, Rockingham County has a Groundwork market score of 40 (lower middle): #1,261 of 1,769 scored counties and #9 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 13.3 | 11.5 |
| Spending per listing | $689K | $845K | $876K |
| Households per official establishment | 2,773 | 3,756 | 4,055 |
| Official establishment growth, 2019–2023 | +31.4% | +37.0% | +29.8% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,231 | $1,123 | $1,005 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 40 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 46+31.4% over the period
- Employees, 2023
- 192
- Annual payroll, 2023
- $6.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 22822 chain locations
- Listings at the U.S. rate for this spending
- 179The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.2M
SBA-backed loans to businesses classed as other personal care services in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for spas and skin care studios, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 67 | 55 | 10.6 | $1M | +3.0% | #312 of 1,769 |
| 2Sullivan County, NH | 65 | 13 | 7.8 | $1.3M | +2.1% | #369 of 1,769 |
| 3Grafton County, NH | 63 | 35 | 9.4 | $1.1M | +2.2% | #422 of 1,769 |
| 4Carroll County, NH | 57 | 24 | 11.0 | $946K | +5.0% | #633 of 1,769 |
| 5Merrimack County, NH | 56 | 71 | 11.7 | $939K | +2.6% | #675 of 1,769 |
| 6Cheshire County, NH | 51 | 31 | 10.1 | $1M | +2.3% | #845 of 1,769 |
| 7Hillsborough County, NH | 45 | 231 | 13.7 | $844K | +2.5% | #1,067 of 1,769 |
| 8Belknap County, NH | 44 | 36 | 13.7 | $779K | +2.1% | #1,107 of 1,769 |
| 9Rockingham County, NH | 40 | 228 | 17.9 | $689K | +3.0% | #1,261 of 1,769 |
| 10Coos County, NH | 28 | 15 | 10.7 | $798K | +0.4% | #1,568 of 1,769 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons42
- Barbershops70
- Nail salons52
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Rockingham County, NH?
Rockingham County has 228 spas and skin care studios on map listings as of September 2026. 22 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 46 businesses with payroll classed as other personal care services in 2023, up 31.4% from 2019.
How much do households in Rockingham County, NH spend on personal care products and services?
About $157M a year, or $1,231 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 228 spas and skin care studios on map listings, it comes to $689K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for spas and skin care studios?
Rockingham County has 17.9 spas and skin care studios per 10,000 households, 56% above the U.S. rate of 11.5. Spending per studio is $689K, 21% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Rockingham County would have about 179, against 228 on map listings. There is one business with payroll in the industry for every 2,773 households, against one for every 4,055 across the U.S. The official count rose 31.4% from 2019 to 2023, against +29.8% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 40 for spas and skin care studios (lower middle), #1,261 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.