Beauty and personal care · County · Hawaii
Spas and skin care studios in Kauai County, HI
Competitor counts, household spending and official business counts for spas and skin care studios in Kauai County, HI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,577 of 1,769 scored counties
#3 of 4 scored counties in Hawaii
- Listings
- 49
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $26.3M
- On personal care products and services · $1,112 a household
- Spending per listing
- $536K
- 39% below the U.S.
- Listings per 10k households
- 20.7
- 80% above the U.S.
- Population, 2025
- 73,400
- +0.3% since 2020
See the spas and skin care studios around any address in Kauai County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kauai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kauai County scores 28 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,577 of 1,769 scored counties and #3 of 4 scored counties in Hawaii. That puts it in the bottom quarter of counties.
Households in Kauai County spend about $26.3M a year on personal care products and services, or $1,112 per household, 11% above the U.S. average. Spread across 49 spas and skin care studios, that is $536K per studio, 39% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Kauai County has 49 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 20.7, 80% above the U.S. rate of 11.5.
In 2023, official counts showed 10 businesses with payroll in Kauai County classed as other personal care services. That is one for every 2,363 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Kauai County grew 0.3%, slower than the U.S. (+3.1%).
How Kauai County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kauai County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.7 | 14.3 | 11.5 |
| Spending per listing | $536K | $800K | $876K |
| Households per official establishment | 2,363 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +29.8% |
| Population growth, 2020–2025 | +0.3% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,112 | $1,143 | $1,005 |
| Median household income | $97,668 | $100,389 | $80,734 |
| Groundwork market score | 28 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 10
- Employees, 2023
- 84
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 490 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Kauai County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kauai County
- Population, 2025 estimate
- 73,400+0.3% since 2020
- Households
- 23,632
- Median age
- 43.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 620 sq. mi.
- People per square mile
- 119
- Median household income
- $97,668+16.9% vs. 2015–2019, before inflation
- Average household income
- $126,466
- Median home value
- $873,200
- Jobs located here
- 28,378
- Daytime population
- 63,469Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kauai County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Kauai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for spas and skin care studios, numbered among those based in Hawaii, with Kauai County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 55 | 88 | 11.9 | $852K | +4.6% | #715 of 1,769 |
| 2Honolulu County, HI | 40 | 439 | 13.0 | $907K | −2.3% | #1,244 of 1,769 |
| 3Kauai County, HI | 28 | 49 | 20.7 | $536K | +0.3% | #1,577 of 1,769 |
| 4Maui County, HI | 22 | 127 | 22.7 | $498K | −2.5% | #1,673 of 1,769 |
Other business types in Kauai County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons58
- Barbershops74
- Nail salons54
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Kauai County, HI?
Map listings as of September 2026 show 49 spas and skin care studios in Kauai County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 10 businesses with payroll classed as other personal care services in 2023.
How much do households in Kauai County, HI spend on personal care products and services?
About $26.3M a year, or $1,112 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 49 spas and skin care studios on map listings, it comes to $536K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 23,632 households in Kauai County and national spending patterns by income.
How does Kauai County, HI compare with the U.S. for spas and skin care studios?
Kauai County has 20.7 spas and skin care studios per 10,000 households, 80% above the U.S. rate of 11.5. Spending per studio is $536K, 39% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Kauai County would have about 30, against 49 on map listings. There is one business with payroll in the industry for every 2,363 households, against one for every 4,055 across the U.S.
How fast is Kauai County, HI growing?
Population estimates put Kauai County at 73,400 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,632 households. The median household income in Kauai County is $97,668 a year, 21% above the U.S. median of $80,734. That rose 16.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kauai County scores 28 for spas and skin care studios (lower middle), #1,577 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kauai County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Kauai County
Screening a site or an acquisition in Kauai County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kauai County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.