Beauty and personal care · County · Hawaii
Spas and skin care studios in Maui County, HI
Competitor counts, household spending and official business counts for spas and skin care studios in Maui County, HI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,673 of 1,769 scored counties
#4 of 4 scored counties in Hawaii
- Listings
- 127
- 3 chain locations (2%)
- Official establishments
- 33
- +65.0% since 2019
- Household spending a year
- $63.3M
- On personal care products and services · $1,133 a household
- Spending per listing
- $498K
- 43% below the U.S.
- Listings per 10k households
- 22.7
- 97% above the U.S.
- Population, 2025
- 160,592
- −2.5% since 2020
See the spas and skin care studios around any address in Maui County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maui County scores 22 (low) on the Groundwork market score for spas and skin care studios, ranking #1,673 of 1,769 scored counties and #4 of 4 scored counties in Hawaii. That puts it in the bottom quarter of counties.
Households in Maui County spend about $63.3M a year on personal care products and services, or $1,133 per household, 13% above the U.S. average. Spread across 127 spas and skin care studios, that is $498K per studio, 43% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 127 spas and skin care studios on map listings in Maui County as of September 2026. Of those, 3 are chain locations, or 2%, against 10% across the U.S. That comes to 22.7 for every 10,000 households, 97% above the U.S. rate of 11.5.
In 2023, official counts showed 33 businesses with payroll in Maui County classed as other personal care services, up 65.0% from 2019. That is one for every 1,692 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as other personal care services in Maui County. Population estimates put the population change in Maui County from 2020 to 2025 at −2.5%, against +3.1% for the U.S.
How Maui County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maui County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 14.3 | 11.5 |
| Spending per listing | $498K | $800K | $876K |
| Households per official establishment | 1,692 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | +65.0% | +38.3% | +29.8% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,133 | $1,143 | $1,005 |
| Median household income | $97,161 | $100,389 | $80,734 |
| Groundwork market score | 22 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 33+65.0% over the period
- Employees, 2023
- 124
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1273 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as other personal care services in Maui County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for spas and skin care studios, numbered among those based in Hawaii, with Maui County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 55 | 88 | 11.9 | $852K | +4.6% | #715 of 1,769 |
| 2Honolulu County, HI | 40 | 439 | 13.0 | $907K | −2.3% | #1,244 of 1,769 |
| 3Kauai County, HI | 28 | 49 | 20.7 | $536K | +0.3% | #1,577 of 1,769 |
| 4Maui County, HI | 22 | 127 | 22.7 | $498K | −2.5% | #1,673 of 1,769 |
Other business types in Maui County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons37
- Barbershops72
- Nail salons46
- Spas and skin care22
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Maui County, HI?
As of September 2026, map listings count 127 spas and skin care studios in Maui County. 3 of them (2%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 33 businesses with payroll classed as other personal care services in 2023, up 65.0% from 2019.
How much do households in Maui County, HI spend on personal care products and services?
About $63.3M a year, or $1,133 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 127 spas and skin care studios on map listings, it comes to $498K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 55,841 households in Maui County and national spending patterns by income.
How does Maui County, HI compare with the U.S. for spas and skin care studios?
Maui County has 22.7 spas and skin care studios per 10,000 households, 97% above the U.S. rate of 11.5. Spending per studio is $498K, 43% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Maui County would have about 72, against 127 on map listings. There is one business with payroll in the industry for every 1,692 households, against one for every 4,055 across the U.S. The official count rose 65.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maui County scores 22 for spas and skin care studios (low), #1,673 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Maui County
Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.