Beauty and personal care · County · Hawaii
Spas and skin care studios in Hawaii County, HI
How Hawaii County, HI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #715 of 1,769 scored counties
#1 of 4 scored counties in Hawaii
- Listings
- 88
- 1 chain location (1%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $75M
- On personal care products and services · $1,013 a household
- Spending per listing
- $852K
- 3% below the U.S.
- Listings per 10k households
- 11.9
- 3% above the U.S.
- Population, 2025
- 210,043
- +4.6% since 2020
See the spas and skin care studios around any address in Hawaii County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Hawaii County comes to about $75M a year: $1,013 per household, in line with the U.S. average. Spread across 88 spas and skin care studios, that is $852K per studio, 3% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 88 spas and skin care studios on map listings in Hawaii County as of September 2026. One of them (1%) is a chain location, against 10% across the U.S. That is 11.9 per 10,000 households, 3% above the U.S. rate of 11.5.
In 2023, official counts showed 15 businesses with payroll in Hawaii County classed as other personal care services. That is one for every 4,938 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as other personal care services in Hawaii County.
Population estimates put the population change in Hawaii County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). For spas and skin care studios, Hawaii County has a Groundwork market score of 55 (upper middle): #715 of 1,769 scored counties and #1 of 4 scored counties in Hawaii.
How Hawaii County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hawaii County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 14.3 | 11.5 |
| Spending per listing | $852K | $800K | $876K |
| Households per official establishment | 4,938 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +29.8% |
| Population growth, 2020–2025 | +4.6% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,013 | $1,143 | $1,005 |
| Median household income | $78,639 | $100,389 | $80,734 |
| Groundwork market score | 55 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 15
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 881 chain location
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as other personal care services in Hawaii County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hawaii County
- Population, 2025 estimate
- 210,043+4.6% since 2020
- Households
- 74,072
- Median age
- 44.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 4,028 sq. mi.
- People per square mile
- 51
- Median household income
- $78,639+26.0% vs. 2015–2019, before inflation
- Average household income
- $106,737
- Median home value
- $519,300
- Jobs located here
- 69,607
- Daytime population
- 224,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hawaii County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for spas and skin care studios, numbered among those based in Hawaii, with Hawaii County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 55 | 88 | 11.9 | $852K | +4.6% | #715 of 1,769 |
| 2Honolulu County, HI | 40 | 439 | 13.0 | $907K | −2.3% | #1,244 of 1,769 |
| 3Kauai County, HI | 28 | 49 | 20.7 | $536K | +0.3% | #1,577 of 1,769 |
| 4Maui County, HI | 22 | 127 | 22.7 | $498K | −2.5% | #1,673 of 1,769 |
Other business types in Hawaii County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons76
- Barbershops86
- Nail salons81
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Hawaii County, HI?
As of September 2026, map listings count 88 spas and skin care studios in Hawaii County. One of them (1%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in Hawaii County, HI spend on personal care products and services?
About $75M a year, or $1,013 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 88 spas and skin care studios on map listings, it comes to $852K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 74,072 households in Hawaii County and national spending patterns by income.
How does Hawaii County, HI compare with the U.S. for spas and skin care studios?
Hawaii County has 11.9 spas and skin care studios per 10,000 households, 3% above the U.S. rate of 11.5. Spending per studio is $852K, 3% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Hawaii County would have about 86, against 88 on map listings. There is one business with payroll in the industry for every 4,938 households, against one for every 4,055 across the U.S.
How fast is Hawaii County, HI growing?
Population estimates put Hawaii County at 210,043 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 74,072 households. The median household income in Hawaii County is $78,639 a year, 3% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii County scores 55 for spas and skin care studios (upper middle), #715 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Hawaii County
Screening a site or an acquisition in Hawaii County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.