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State profile · 56 business types

Hawaii market data

How Hawaii compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
1,432,820
−1.3% since 2020
Households
492,453
Median household income
$100,389
+23.5% vs. 2015–2019, before inflation
Median home value
$839,100
Jobs located here
615,545

A site report maps the competitors on map listings around any address in Hawaii by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Hawaii has an estimated 1,432,820 people and 492,453 households. Population estimates show Hawaii declined 1.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Hawaii is $100,389, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

Relative to the U.S., household spending in Hawaii runs highest on child care and other personal services (an index of 148, where 100 is the U.S. average) and lowest on vehicle insurance (96).

By the Groundwork market score, Hawaii’s highest ranks among the 50 states and DC are for gyms (#1), auto repair and car care businesses (#2) and funeral homes (#3).

Against the U.S., map listings per household run highest for urgent care and walk-in clinics (3.6 times the U.S. rate) and lowest for oil change and quick-lube shops (71% below the U.S. rate).

All 56 business types in Hawaii

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Hawaii: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business typeListingsPer 10k householdsVs. U.S. (100)Spending per listingOfficial establishmentsScoreRank among states
Food and drink
Restaurants and cafes7,947161.4147$281K3,20518#51 of 51
Sit-down restaurants4,56092.6151$490K1,23821#51 of 51
Fast food and sandwich shops60612.392$3.7M1,41447#28 of 51
Pizza2875.873$7.8M1,41453#21 of 51
Coffee shops and cafes1,09922.3203$2M54620#50 of 51
Bakeries and dessert shops83216.9172$2.7M61319#51 of 51
Groceries and convenience
Grocery and convenience stores1,07121.7116$3M44930#47 of 51
Grocery stores4138.4124$7.8M27225#46 of 51
Convenience stores3747.695$8.6M17744#32 of 51
Auto
Auto repair and car care1,29826.474$411K53574#2 of 51
Auto repair shops78816.074$677K39674#3 of 51
Collision repair and body shops1172.477$4.6M11966#13 of 51
Car washes and detailing1583.284$3.4M6069#5 of 51
Tire shops911.847$5.9M4774#5 of 51
Oil change and quick lube110.229$48.5M1973#6 of 50
Gas stations3296.761$4M23867#11 of 51
Insurance agencies3948.051$2.3M38567#11 of 51
Beauty and personal care
Salons, barbers and spas2,07242.189$272K63358#13 of 51
Hair salons92618.880$608K33561#11 of 51
Barbershops1613.362$3.5M4853#22 of 51
Nail salons2384.880$2.4M8662#14 of 51
Spas and skin care70314.3124$800K15930#49 of 51
Fitness and classes
Gyms, studios and classes94219.1128$730K29259#14 of 51
Gyms3867.8103$1.8M9978#1 of 51
Yoga, Pilates and fitness studios2434.9204$2.8M9948#32 of 51
Martial arts and dance studios3136.4131$2.2M19347#32 of 51
Health care
Doctors, dentists and clinics4,05882.498$176K1,93451#22 of 51
Dentists and orthodontists66713.5103$1.1M57742#34 of 51
Primary care and pediatrics92718.8261$772K93423#49 of 51
Urgent care and walk-in clinics871.8360$8.2M3234#39 of 50
Chiropractors2515.194$2.9M10568#6 of 51
Physical therapy2304.787$3.1M18866#11 of 51
Optometrists and eye care2084.2102$3.4M9850#26 of 51
Pets
Pet businesses3507.168$1.6M18178#5 of 51
Veterinarians1212.576$4.6M9678#5 of 51
Pet grooming and boarding1022.158$5.5M5278#4 of 51
Pet stores871.890$6.5M3371#9 of 51
Child care
Child care and preschools2144.374$2M26774#4 of 51
Clothing and laundry
Clothing, shoes and laundry1,95039.6170$520K91314#49 of 51
Clothing and shoe stores1,39728.4175$726K85014#49 of 51
Laundromats601.275$16.9M3057#19 of 51
Dry cleaners330.754$30.7M3364#12 of 51
Home services
Home repair trades4589.375$3.4M86161#14 of 51
HVAC and plumbing2184.470$7.2M40366#5 of 51
Electricians1212.5100$13M36351#27 of 51
Roofing and gutters1192.467$13.3M9560#16 of 51
Lawn, cleaning and pest control2956.071$2.5M82861#17 of 51
Landscaping and lawn care1302.654$5.6M37869#9 of 51
House cleaning972.091$7.5M39149#25 of 51
Pest control681.4100$10.7M5944#31 of 51
Real estate
Real estate2,28446.412199 (index)1,26341#35 of 51
Real estate agents and brokers1,76835.9117101 (index)59446#33 of 51
Property management2274.615378 (index)37028#50 of 51
Mortgage brokers and lenders2685.412693 (index)14132#46 of 51
Home inspectors210.467177 (index)3258#15 of 50
Funeral services
Funeral homes450.943$2.1M2080#3 of 51

Markets in Hawaii

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 2

Small-town markets 2

Counties 5

Questions

How fast is Hawaii growing?

Population estimates put Hawaii at 1,432,820 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 492,453 households. Median household income rose 23.5% from the 2015–2019 survey, before inflation.

How much do households in Hawaii spend?

Households in Hawaii spend about $9.8B a year on rent and homeowner costs, $3.2B on groceries and $2.2B on food away from home. Set against the U.S., households in Hawaii spend the most on child care and other personal services (an index of 148, where 100 is the U.S. average) and the least on vehicle insurance (96).

Which business types rank highest in Hawaii?

Among the 50 states and DC, Hawaii ranks highest for gyms (#1), auto repair and car care businesses (#2) and funeral homes (#3) by the Groundwork market score.

How does Hawaii compare with the U.S.?

The median household income in Hawaii is $100,389 a year, 24% above the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $839,100, against $332,700 for the U.S. For its number of households, Hawaii has the most map listings, relative to the U.S., for urgent care and walk-in clinics (3.6 times the U.S. rate) and the fewest for oil change and quick-lube shops (71% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hawaii. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.