Beauty and personal care · County · Hawaii
Spas and skin care studios in Honolulu County, HI
How Honolulu County, HI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,244 of 1,769 scored counties
#2 of 4 scored counties in Hawaii
- Listings
- 439
- 23 chain locations (5%)
- Official establishments
- 101
- +34.7% since 2019
- Household spending a year
- $398.1M
- On personal care products and services · $1,175 a household
- Spending per listing
- $907K
- 4% above the U.S.
- Listings per 10k households
- 13.0
- 13% above the U.S.
- Population, 2025
- 988,703
- −2.3% since 2020
See the spas and skin care studios around any address in Honolulu County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Honolulu County comes to about $398.1M a year: $1,175 per household, 17% above the U.S. average. That works out to $907K per studio, 4% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Honolulu County has 439 spas and skin care studios on map listings as of September 2026. Of those, 23 are chain locations, or 5%, against 10% across the U.S. That is 13.0 per 10,000 households, 13% above the U.S. rate of 11.5.
Official counts show 101 businesses with payroll classed as other personal care services in Honolulu County in 2023, up 34.7% from 2019. That is one for every 3,355 households, against one for every 4,055 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $395K have gone to businesses classed as other personal care services in Honolulu County.
Population estimates put the population change in Honolulu County from 2020 to 2025 at −2.3%, against +3.1% for the U.S. For spas and skin care studios, Honolulu County has a Groundwork market score of 40 (lower middle): #1,244 of 1,769 scored counties and #2 of 4 scored counties in Hawaii.
How Honolulu County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Honolulu County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 14.3 | 11.5 |
| Spending per listing | $907K | $800K | $876K |
| Households per official establishment | 3,355 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | +34.7% | +38.3% | +29.8% |
| Population growth, 2020–2025 | −2.3% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,175 | $1,143 | $1,005 |
| Median household income | $106,195 | $100,389 | $80,734 |
| Groundwork market score | 40 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 75 → 101+34.7% over the period
- Employees, 2023
- 413
- Annual payroll, 2023
- $14.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 43923 chain locations
- Listings at the U.S. rate for this spending
- 455The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $395K
SBA-backed loans to businesses classed as other personal care services in Honolulu County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Honolulu County
- Population, 2025 estimate
- 988,703−2.3% since 2020
- Households
- 338,868
- Median age
- 41.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 601 sq. mi.
- People per square mile
- 1,666
- Median household income
- $106,195+23.7% vs. 2015–2019, before inflation
- Average household income
- $136,603
- Median home value
- $897,500
- Jobs located here
- 441,980
- Daytime population
- 1,039,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Honolulu County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for spas and skin care studios, numbered among those based in Hawaii, with Honolulu County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 55 | 88 | 11.9 | $852K | +4.6% | #715 of 1,769 |
| 2Honolulu County, HI | 40 | 439 | 13.0 | $907K | −2.3% | #1,244 of 1,769 |
| 3Kauai County, HI | 28 | 49 | 20.7 | $536K | +0.3% | #1,577 of 1,769 |
| 4Maui County, HI | 22 | 127 | 22.7 | $498K | −2.5% | #1,673 of 1,769 |
Other business types in Honolulu County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons59
- Barbershops53
- Nail salons63
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Honolulu County, HI?
Map listings as of September 2026 show 439 spas and skin care studios in Honolulu County. 23 of them (5%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 101 businesses with payroll classed as other personal care services in 2023, up 34.7% from 2019.
How much do households in Honolulu County, HI spend on personal care products and services?
About $398.1M a year, or $1,175 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 439 spas and skin care studios on map listings, it comes to $907K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 338,868 households in Honolulu County and national spending patterns by income.
How does Honolulu County, HI compare with the U.S. for spas and skin care studios?
Honolulu County has 13.0 spas and skin care studios per 10,000 households, 13% above the U.S. rate of 11.5. Spending per studio is $907K, 4% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Honolulu County would have about 455, against 439 on map listings. There is one business with payroll in the industry for every 3,355 households, against one for every 4,055 across the U.S. The official count rose 34.7% from 2019 to 2023, against +29.8% for the U.S.
How fast is Honolulu County, HI growing?
Population estimates put Honolulu County at 988,703 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 338,868 households. The median household income in Honolulu County is $106,195 a year, 32% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Honolulu County scores 40 for spas and skin care studios (lower middle), #1,244 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Honolulu County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Honolulu County
Screening a site or an acquisition in Honolulu County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.