Beauty and personal care · Small-town market · Hawaii
Spas and skin care studios in the Hilo-Kailua, HI area
How the Hilo-Kailua, HI area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #209 of 504 scored small-town markets
#1 of 2 scored small-town markets based in Hawaii
- Listings
- 88
- 1 chain location (1%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $75M
- On personal care products and services · $1,013 a household
- Spending per listing
- $852K
- 3% below the U.S.
- Listings per 10k households
- 11.9
- 3% above the U.S.
- Population, 2025
- 210,043
- +4.6% since 2020
See the spas and skin care studios around any address in the Hilo-Kailua area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilo-Kailua area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Hilo-Kailua area spend about $75M a year on personal care products and services, or $1,013 per household, in line with the U.S. average. That is about $852K of household spending for each studio on map listings, 3% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Hilo-Kailua area has 88 spas and skin care studios on map listings as of September 2026. One of them (1%) is a chain location, against 10% across the U.S. That is 11.9 per 10,000 households, 3% above the U.S. rate of 11.5.
In 2023, official counts showed 15 businesses with payroll in the Hilo-Kailua area classed as other personal care services. That is one for every 4,938 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as other personal care services in the Hilo-Kailua area.
Population estimates show the Hilo-Kailua area grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Hilo-Kailua area scores 54 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #209 of 504 scored small-town markets and #1 of 2 scored small-town markets based in Hawaii.
How the Hilo-Kailua area compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hilo-Kailua area | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 14.3 | 11.5 |
| Spending per listing | $852K | $800K | $876K |
| Households per official establishment | 4,938 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +29.8% |
| Population growth, 2020–2025 | +4.6% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,013 | $1,143 | $1,005 |
| Median household income | $78,639 | $100,389 | $80,734 |
| Groundwork market score | 54 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 881 chain location
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as other personal care services in the Hilo-Kailua area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hilo-Kailua area
- Population, 2025 estimate
- 210,043+4.6% since 2020
- Households
- 74,072
- Median age
- 44.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 4,028 sq. mi.
- People per square mile
- 51
- Median household income
- $78,639+26.0% vs. 2015–2019, before inflation
- Average household income
- $106,737
- Median home value
- $519,300
- Jobs located here
- 69,607
- Daytime population
- 224,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hilo-Kailua area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Hilo-Kailua area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Hawaii
Every Hawaii market ranked →The highest-scoring small-town markets in Hawaii for spas and skin care studios, numbered among those based in Hawaii, with the Hilo-Kailua area marked.
Top small-town markets in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 54 | 88 | 11.9 | $852K | +4.6% | #209 of 504 |
| 2Kapaa, HI | 31 | 49 | 20.7 | $536K | +0.3% | #442 of 504 |
Other business types in the Hilo-Kailua area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons78
- Barbershops93
- Nail salons85
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Hilo-Kailua, HI area?
Map listings as of September 2026 show 88 spas and skin care studios in the Hilo-Kailua area. One of them (1%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in the Hilo-Kailua, HI area spend on personal care products and services?
About $75M a year, or $1,013 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 88 spas and skin care studios on map listings, it comes to $852K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 74,072 households in the Hilo-Kailua area and national spending patterns by income.
How does the Hilo-Kailua, HI area compare with the U.S. for spas and skin care studios?
The Hilo-Kailua area has 11.9 spas and skin care studios per 10,000 households, 3% above the U.S. rate of 11.5. Spending per studio is $852K, 3% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Hilo-Kailua area would have about 86, against 88 on map listings. There is one business with payroll in the industry for every 4,938 households, against one for every 4,055 across the U.S.
How fast is the Hilo-Kailua, HI area growing?
Population estimates put the Hilo-Kailua area at 210,043 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 74,072 households. The median household income in the Hilo-Kailua area is $78,639 a year, 3% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilo-Kailua area scores 54 for spas and skin care studios (upper middle), #209 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hilo-Kailua area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Hilo-Kailua area
Screening a site or an acquisition in the Hilo-Kailua area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hilo-Kailua area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.