Groundwork

Beauty and personal care · County · Maine

Salons, barbers and spas in York County, ME

Competitor counts, household spending and official business counts for salons, barbers and spas in York County, ME, set against other counties and the U.S.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #579 of 2,385 scored counties
#6 of 16 scored counties in Maine

Listings
371
49 chain locations (13%)
Official establishments
76
+26.7% since 2019
Household spending a year
$95.2M
On personal care products and services · $1,042 a household
Spending per listing
$257K
21% above the U.S.
Listings per 10k households
40.6
14% below the U.S.
Population, 2025
222,434
+4.8% since 2020

See the salons, barbers and spas around any address in York County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,042 per household (4% above the U.S. average), households in York County spend about $95.2M a year on personal care products and services. That works out to $257K per business, 21% above the U.S. figure of $213K.

York County has 371 salons, barbers and spas on map listings as of September 2026. 49 of them (13%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 40.6, 14% below the U.S. rate of 47.2.

The official count of businesses with payroll classed as personal care services in York County was 76 in 2023, up 26.7% from 2019. That is one for every 1,203 households, against one for every 804 across the U.S. Another 784 one-person businesses have no payroll, by official counts. Since fiscal 2022, 14 SBA-backed loans worth $2.1M have gone to businesses classed as personal care services in York County.

Between 2020 and 2025, the population of York County grew 4.8%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in York County is 62 (upper middle), #579 of 2,385 scored counties and #6 of 16 scored counties in Maine. That puts it in the top quarter of counties.

How York County compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in York County, ME compared with Maine and the U.S.
MeasureYork CountyMaineU.S.
Listings per 10k households40.640.047.2
Spending per listing$257K$243K$213K
Households per official establishment1,2031,185804
Official establishment growth, 2019–2023+26.7%+11.5%+14.1%
Population growth, 2020–2025+4.8%+3.7%+3.1%
Spending per household on personal care products and services$1,042$973$1,005
Median household income$88,333$74,733$80,734
Groundwork market score6264

Official counts and lending

Businesses

Official establishments, 2019 to 2023
60 → 76+26.7% over the period
Employees, 2023
265
Annual payroll, 2023
$10.1M
One-person businesses, 2023
784Businesses with no payroll
Map listings, September 2026
37149 chain locations
Listings at the U.S. rate for this spending
448The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
14
Amount
$2.1M

SBA-backed loans to businesses classed as personal care services in York County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in York County

Population, 2025 estimate
222,434+4.8% since 2020
Households
91,413
Median age
45.3
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
991 sq. mi.
People per square mile
219
Median household income
$88,333+30.2% vs. 2015–2019, before inflation
Average household income
$110,468
Median home value
$395,700
Jobs located here
68,466
Daytime population
181,796Residents who don’t work, plus everyone whose job is here

Looking at a specific site in York County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Maine

Every Maine market ranked →

The highest-scoring counties in Maine for salons, barbers and spas, numbered among those based in Maine, with York County marked.

Top counties in Maine

Counties in Maine ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oxford County, ME726727.8$315K+4.2%#236 of 2,385
2Somerset County, ME705925.4$330K+2.3%#293 of 2,385
3Piscataquis County, ME682023.9$359K+3.5%#336 of 2,385
4Franklin County, ME684031.6$273K+4.6%#354 of 2,385
5Waldo County, ME674827.5$337K+2.6%#381 of 2,385
6York County, ME6237140.6$257K+4.8%#579 of 2,385
7Kennebec County, ME6121038.7$239K+3.5%#625 of 2,385
8Aroostook County, ME598428.1$300K−0.7%#690 of 2,385
9Sagadahoc County, ME596438.9$261K+3.4%#712 of 2,385
10Androscoggin County, ME5916434.9$260K+4.8%#714 of 2,385

Other business types in York County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in York County, ME?

Map listings as of September 2026 show 371 salons, barbers and spas in York County. 49 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 76 businesses with payroll classed as personal care services in 2023, up 26.7% from 2019. Official counts list 784 one-person businesses without payroll.

How much do households in York County, ME spend on personal care products and services?

About $95.2M a year, or $1,042 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 371 salons, barbers and spas on map listings, it comes to $257K per business. It is estimated from the incomes of the 91,413 households in York County and national spending patterns by income.

How does York County, ME compare with the U.S. for salons, barbers and spas?

York County has 40.6 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $257K, 21% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, York County would have about 448, against 371 on map listings. There is one business with payroll in the industry for every 1,203 households, against one for every 804 across the U.S. The official count rose 26.7% from 2019 to 2023, against +14.1% for the U.S.

How fast is York County, ME growing?

Population estimates put York County at 222,434 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 91,413 households. The median household income in York County is $88,333 a year, 9% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. York County scores 62 for salons, barbers and spas (upper middle), #579 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in York County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in York County

Screening a site or an acquisition in York County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.