Beauty and personal care · County · Massachusetts
Nail salons in Suffolk County, MA
The nail salons in Suffolk County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #726 of 1,328 scored counties
#7 of 12 scored counties in Massachusetts
- Listings
- 186
- 50 chain locations (27%)
- Official establishments
- 132
- +13.8% since 2019
- Household spending a year
- $365.4M
- On personal care products and services · $1,117 a household
- Spending per listing
- $2M
- 18% above the U.S.
- Listings per 10k households
- 5.7
- 5% below the U.S.
- Population, 2025
- 791,891
- +0.1% since 2020
See the nail salons around any address in Suffolk County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Suffolk County spend about $365.4M a year on personal care products and services, or $1,117 per household, 11% above the U.S. average. Spread across 186 nail salons, that is $2M per salon, 18% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 186 nail salons on map listings in Suffolk County as of September 2026. Chain locations make up 27% of them, against 27% across the U.S. That is 5.7 per 10,000 households, 5% below the U.S. rate of 6.0.
Official counts show 132 businesses with payroll classed as nail salons in Suffolk County in 2023, up 13.8% from 2019. That is one for every 2,479 households, against one for every 3,754 across the U.S. Official counts list 448 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $1.7M have gone to businesses classed as nail salons in Suffolk County.
Population estimates put the population change in Suffolk County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For nail salons, Suffolk County has a Groundwork market score of 49 (lower middle): #726 of 1,328 scored counties and #7 of 12 scored counties in Massachusetts.
How Suffolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Suffolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.9 | 6.0 |
| Spending per listing | $2M | $1.7M | $1.7M |
| Households per official establishment | 2,479 | 2,532 | 3,754 |
| Official establishment growth, 2019–2023 | +13.8% | +18.7% | +23.2% |
| Population growth, 2020–2025 | +0.1% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,117 | $1,165 | $1,005 |
| Median household income | $95,631 | $103,960 | $80,734 |
| Groundwork market score | 49 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 116 → 132+13.8% over the period
- Employees, 2023
- 821
- Annual payroll, 2023
- $25.6M
- One-person businesses, 2023
- 448Businesses with no payroll
- Map listings, September 2026
- 18650 chain locations
- Listings at the U.S. rate for this spending
- 219The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.7M
SBA-backed loans to businesses classed as nail salons in Suffolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Suffolk County
- Population, 2025 estimate
- 791,891+0.1% since 2020
- Households
- 327,167
- Median age
- 36.0
- Homes lived in by their owners
- 36%
- Vehicles per household
- 1.0
- Land area
- 58 sq. mi.
- People per square mile
- 13,478
- Median household income
- $95,631+37.3% vs. 2015–2019, before inflation
- Average household income
- $139,221
- Median home value
- $705,800
- Jobs located here
- 748,596
- Daytime population
- 1,129,553Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Suffolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for nail salons, numbered among those based in Massachusetts, with Suffolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 80 | 29 | 4.7 | $2.3M | +10.4% | #50 of 1,328 |
| 2Franklin County, MA | 69 | 6 | 1.9 | $5.1M | −0.3% | #159 of 1,328 |
| 3Berkshire County, MA | 63 | 21 | 3.6 | $2.7M | −1.2% | #320 of 1,328 |
| 4Worcester County, MA | 60 | 193 | 5.7 | $1.9M | +3.7% | #399 of 1,328 |
| 5Middlesex County, MA | 51 | 466 | 7.3 | $1.8M | +2.8% | #668 of 1,328 |
| 6Barnstable County, MA | 51 | 71 | 6.7 | $1.7M | +2.4% | #672 of 1,328 |
| 7Suffolk County, MA | 49 | 186 | 5.7 | $2M | +0.1% | #726 of 1,328 |
| 8Plymouth County, MA | 48 | 156 | 7.7 | $1.6M | +3.5% | #761 of 1,328 |
| 9Hampden County, MA | 45 | 118 | 6.4 | $1.5M | +0.2% | #838 of 1,328 |
| 10Essex County, MA | 43 | 238 | 7.6 | $1.5M | +2.3% | #891 of 1,328 |
Other business types in Suffolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons49
- Barbershops41
- Nail salons49
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Suffolk County, MA?
As of September 2026, map listings count 186 nail salons in Suffolk County. 50 of them (27%) are chain locations. The listings count nail salons. Official counts show 132 businesses with payroll classed as nail salons in 2023, up 13.8% from 2019. Official counts also show 448 one-person businesses without payroll.
How much do households in Suffolk County, MA spend on personal care products and services?
About $365.4M a year, or $1,117 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 186 nail salons on map listings, it comes to $2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 327,167 households in Suffolk County and national spending patterns by income.
How does Suffolk County, MA compare with the U.S. for nail salons?
Suffolk County has 5.7 nail salons per 10,000 households, 5% below the U.S. rate of 6.0. Spending per salon is $2M, 18% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Suffolk County would have about 219, against 186 on map listings. There is one business with payroll in the industry for every 2,479 households, against one for every 3,754 across the U.S. The official count rose 13.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Suffolk County, MA growing?
Population estimates put Suffolk County at 791,891 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 327,167 households. Median household income in Suffolk County is $95,631, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Suffolk County scores 49 for nail salons (lower middle), #726 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Suffolk County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Suffolk County
Screening a site or an acquisition in Suffolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.