Beauty and personal care · County · Massachusetts
Nail salons in Hampden County, MA
How Hampden County, MA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #838 of 1,328 scored counties
#9 of 12 scored counties in Massachusetts
- Listings
- 118
- 36 chain locations (31%)
- Official establishments
- 32
- +39.1% since 2019
- Household spending a year
- $176.1M
- On personal care products and services · $954 a household
- Spending per listing
- $1.5M
- 11% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 464,338
- +0.2% since 2020
See the nail salons around any address in Hampden County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 118 nail salons in Hampden County. Of those, 36 are chain locations, or 31%, against 27% across the U.S. That is 6.4 per 10,000 households, 7% above the U.S. rate of 6.0.
Households in Hampden County spend about $176.1M a year on personal care products and services, or $954 per household, 5% below the U.S. average. That works out to $1.5M per salon, 11% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 32 businesses with payroll classed as nail salons in Hampden County in 2023, up 39.1% from 2019. That is one for every 5,765 households, against one for every 3,754 across the U.S. Official counts list 580 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $864K have gone to businesses classed as nail salons in Hampden County.
Population estimates show Hampden County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). Hampden County scores 45 (lower middle) on the Groundwork market score for nail salons, ranking #838 of 1,328 scored counties and #9 of 12 scored counties in Massachusetts.
How Hampden County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hampden County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 6.9 | 6.0 |
| Spending per listing | $1.5M | $1.7M | $1.7M |
| Households per official establishment | 5,765 | 2,532 | 3,754 |
| Official establishment growth, 2019–2023 | +39.1% | +18.7% | +23.2% |
| Population growth, 2020–2025 | +0.2% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $954 | $1,165 | $1,005 |
| Median household income | $71,306 | $103,960 | $80,734 |
| Groundwork market score | 45 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 32+39.1% over the period
- Employees, 2023
- 117
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- 580Businesses with no payroll
- Map listings, September 2026
- 11836 chain locations
- Listings at the U.S. rate for this spending
- 105The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $864K
SBA-backed loans to businesses classed as nail salons in Hampden County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hampden County
- Population, 2025 estimate
- 464,338+0.2% since 2020
- Households
- 184,471
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 617 sq. mi.
- People per square mile
- 750
- Median household income
- $71,306+28.6% vs. 2015–2019, before inflation
- Average household income
- $94,828
- Median home value
- $298,800
- Jobs located here
- 204,758
- Daytime population
- 449,264Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hampden County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for nail salons, numbered among those based in Massachusetts, with Hampden County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 80 | 29 | 4.7 | $2.3M | +10.4% | #50 of 1,328 |
| 2Franklin County, MA | 69 | 6 | 1.9 | $5.1M | −0.3% | #159 of 1,328 |
| 3Berkshire County, MA | 63 | 21 | 3.6 | $2.7M | −1.2% | #320 of 1,328 |
| 4Worcester County, MA | 60 | 193 | 5.7 | $1.9M | +3.7% | #399 of 1,328 |
| 5Middlesex County, MA | 51 | 466 | 7.3 | $1.8M | +2.8% | #668 of 1,328 |
| 6Barnstable County, MA | 51 | 71 | 6.7 | $1.7M | +2.4% | #672 of 1,328 |
| 7Suffolk County, MA | 49 | 186 | 5.7 | $2M | +0.1% | #726 of 1,328 |
| 8Plymouth County, MA | 48 | 156 | 7.7 | $1.6M | +3.5% | #761 of 1,328 |
| 9Hampden County, MA | 45 | 118 | 6.4 | $1.5M | +0.2% | #838 of 1,328 |
| 10Essex County, MA | 43 | 238 | 7.6 | $1.5M | +2.3% | #891 of 1,328 |
Other business types in Hampden County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons50
- Barbershops45
- Nail salons45
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Hampden County, MA?
Hampden County has 118 nail salons on map listings as of September 2026. 36 of them (31%) are chain locations. The listings count nail salons. Official counts show 32 businesses with payroll classed as nail salons in 2023, up 39.1% from 2019. Official counts also show 580 one-person businesses without payroll.
How much do households in Hampden County, MA spend on personal care products and services?
About $176.1M a year, or $954 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 118 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 184,471 households in Hampden County and national spending patterns by income.
How does Hampden County, MA compare with the U.S. for nail salons?
Hampden County has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.5M, 11% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Hampden County would have about 105, against 118 on map listings. There is one business with payroll in the industry for every 5,765 households, against one for every 3,754 across the U.S. The official count rose 39.1% from 2019 to 2023, against +23.2% for the U.S.
How fast is Hampden County, MA growing?
Population estimates put Hampden County at 464,338 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 184,471 households. The median household income in Hampden County is $71,306 a year, 12% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hampden County scores 45 for nail salons (lower middle), #838 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hampden County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Hampden County
Screening a site or an acquisition in Hampden County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.