Auto · County · South Carolina
Insurance agencies in Richland County, SC
The insurance agencies in Richland County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,332 of 2,272 scored counties
#43 of 43 scored counties in South Carolina
- Listings
- 314
- 58 chain locations (18%)
- Official establishments
- 204
- −12.1% since 2019
- Household spending a year
- $377.6M
- On vehicle insurance · $2,248 a household
- Spending per listing
- $1.2M
- 4% below the U.S.
- Listings per 10k households
- 18.7
- 20% above the U.S.
- Population, 2025
- 434,956
- +4.6% since 2020
See the insurance agencies around any address in Richland County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 314 insurance agencies in Richland County. Chain locations make up 18% of them, against 21% across the U.S. Per 10,000 households, that is 18.7, 20% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Richland County comes to about $377.6M a year: $2,248 per household, 15% above the U.S. average. That works out to $1.2M per agency, 4% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Richland County was 204 in 2023, down 12.1% from 2019. That is one for every 823 households, against one for every 966 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.7M have gone to businesses classed as insurance agencies and brokerages in Richland County.
Population estimates put the population change in Richland County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). For insurance agencies, Richland County has a Groundwork market score of 44 (lower middle): #1,332 of 2,272 scored counties and #43 of 43 scored counties in South Carolina.
How Richland County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 13.9 | 15.6 |
| Spending per listing | $1.2M | $1.8M | $1.3M |
| Households per official establishment | 823 | 1,037 | 966 |
| Official establishment growth, 2019–2023 | −12.1% | +3.0% | −1.0% |
| Population growth, 2020–2025 | +4.6% | +8.5% | +3.1% |
| Spending per household on vehicle insurance | $2,248 | $2,491 | $1,957 |
| Median household income | $63,784 | $69,324 | $80,734 |
| Groundwork market score | 44 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 232 → 204−12.1% over the period
- Employees, 2023
- 1,189
- Annual payroll, 2023
- $108.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31458 chain locations
- Listings at the U.S. rate for this spending
- 301The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.7M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richland County
- Population, 2025 estimate
- 434,956+4.6% since 2020
- Households
- 167,961
- Median age
- 36.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 757 sq. mi.
- People per square mile
- 557
- Median household income
- $63,784+16.5% vs. 2015–2019, before inflation
- Average household income
- $90,966
- Median home value
- $242,800
- Jobs located here
- 234,516
- Daytime population
- 484,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for insurance agencies, numbered among those based in South Carolina, with Richland County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 96 | 8 | 8.2 | $3.4M | +16.1% | #11 of 2,272 |
| 2Saluda County, SC | 88 | 8 | 10.4 | $2.8M | +4.1% | #85 of 2,272 |
| 3Laurens County, SC | 88 | 26 | 9.6 | $2.8M | +6.2% | #87 of 2,272 |
| 4Abbeville County, SC | 86 | 8 | 8.2 | $3.3M | +2.3% | #111 of 2,272 |
| 5Berkeley County, SC | 86 | 86 | 9.2 | $2.8M | +18.7% | #114 of 2,272 |
| 6Lancaster County, SC | 83 | 42 | 10.5 | $2.4M | +18.3% | #167 of 2,272 |
| 7Oconee County, SC | 81 | 32 | 9.3 | $2.9M | +6.3% | #196 of 2,272 |
| 8Chester County, SC | 81 | 12 | 9.1 | $2.8M | +2.2% | #198 of 2,272 |
| 9Pickens County, SC | 81 | 51 | 9.7 | $2.7M | +5.7% | #201 of 2,272 |
| 10Cherokee County, SC | 81 | 21 | 9.5 | $2.7M | +3.7% | #203 of 2,272 |
| 43Richland County, SC | 44 | 314 | 18.7 | $1.2M | +4.6% | #1,332 of 2,272 |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Richland County, SC?
Richland County has 314 insurance agencies on map listings as of September 2026. 58 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 204 businesses with payroll classed as insurance agencies and brokerages in 2023, down 12.1% from 2019.
How much do households in Richland County, SC spend on vehicle insurance?
About $377.6M a year, or $2,248 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 314 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 167,961 households in Richland County and national spending patterns by income.
How does Richland County, SC compare with the U.S. for insurance agencies?
Richland County has 18.7 insurance agencies per 10,000 households, 20% above the U.S. rate of 15.6. Spending per agency is $1.2M, 4% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Richland County would have about 301, against 314 on map listings. There is one business with payroll in the industry for every 823 households, against one for every 966 across the U.S. The official count fell 12.1% from 2019 to 2023, against −1.0% for the U.S.
How fast is Richland County, SC growing?
Population estimates put Richland County at 434,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 167,961 households. The median household income in Richland County is $63,784 a year, 21% below the U.S. median of $80,734. That rose 16.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 44 for insurance agencies (lower middle), #1,332 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.