Auto · County · South Carolina
Insurance agencies in Horry County, SC
Competitor counts, household spending and official business counts for insurance agencies in Horry County, SC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #442 of 2,272 scored counties
#22 of 43 scored counties in South Carolina
- Listings
- 191
- 35 chain locations (18%)
- Official establishments
- 145
- +15.1% since 2019
- Household spending a year
- $373.8M
- On vehicle insurance · $2,354 a household
- Spending per listing
- $2M
- 56% above the U.S.
- Listings per 10k households
- 12.0
- 23% below the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the insurance agencies around any address in Horry County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 191 insurance agencies in Horry County. Chain locations make up 18% of them, against 21% across the U.S. Per 10,000 households, that is 12.0, 23% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Horry County comes to about $373.8M a year: $2,354 per household, 20% above the U.S. average. That is about $2M of household spending for each agency on map listings, 56% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Horry County was 145 in 2023, up 15.1% from 2019. That is one for every 1,095 households, against one for every 966 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $3M have gone to businesses classed as insurance agencies and brokerages in Horry County.
Population estimates put the population change in Horry County from 2020 to 2025 at +20.9%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Horry County is 71 (upper middle), #442 of 2,272 scored counties and #22 of 43 scored counties in South Carolina. That puts it in the top quarter of counties.
How Horry County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Horry County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 13.9 | 15.6 |
| Spending per listing | $2M | $1.8M | $1.3M |
| Households per official establishment | 1,095 | 1,037 | 966 |
| Official establishment growth, 2019–2023 | +15.1% | +3.0% | −1.0% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on vehicle insurance | $2,354 | $2,491 | $1,957 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 71 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 126 → 145+15.1% over the period
- Employees, 2023
- 654
- Annual payroll, 2023
- $36M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19135 chain locations
- Listings at the U.S. rate for this spending
- 298The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Horry County
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Horry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for insurance agencies, numbered among those based in South Carolina, with Horry County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 96 | 8 | 8.2 | $3.4M | +16.1% | #11 of 2,272 |
| 2Saluda County, SC | 88 | 8 | 10.4 | $2.8M | +4.1% | #85 of 2,272 |
| 3Laurens County, SC | 88 | 26 | 9.6 | $2.8M | +6.2% | #87 of 2,272 |
| 4Abbeville County, SC | 86 | 8 | 8.2 | $3.3M | +2.3% | #111 of 2,272 |
| 5Berkeley County, SC | 86 | 86 | 9.2 | $2.8M | +18.7% | #114 of 2,272 |
| 6Lancaster County, SC | 83 | 42 | 10.5 | $2.4M | +18.3% | #167 of 2,272 |
| 7Oconee County, SC | 81 | 32 | 9.3 | $2.9M | +6.3% | #196 of 2,272 |
| 8Chester County, SC | 81 | 12 | 9.1 | $2.8M | +2.2% | #198 of 2,272 |
| 9Pickens County, SC | 81 | 51 | 9.7 | $2.7M | +5.7% | #201 of 2,272 |
| 10Cherokee County, SC | 81 | 21 | 9.5 | $2.7M | +3.7% | #203 of 2,272 |
| 22Horry County, SC | 71 | 191 | 12.0 | $2M | +20.9% | #442 of 2,272 |
Other business types in Horry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Horry County, SC?
There are 191 insurance agencies on map listings in Horry County as of September 2026. 35 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 145 businesses with payroll classed as insurance agencies and brokerages in 2023, up 15.1% from 2019.
How much do households in Horry County, SC spend on vehicle insurance?
About $373.8M a year, or $2,354 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 191 insurance agencies on map listings, it comes to $2M per agency. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.
How does Horry County, SC compare with the U.S. for insurance agencies?
Horry County has 12.0 insurance agencies per 10,000 households, 23% below the U.S. rate of 15.6. Spending per agency is $2M, 56% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Horry County would have about 298, against 191 on map listings. There is one business with payroll in the industry for every 1,095 households, against one for every 966 across the U.S. The official count rose 15.1% from 2019 to 2023, against −1.0% for the U.S.
How fast is Horry County, SC growing?
Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 71 for insurance agencies (upper middle), #442 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Horry County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Horry County
Screening a site or an acquisition in Horry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.