Auto · Small-town market · Idaho
Insurance agencies in the Hailey, ID area
How the Hailey, ID area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #126 of 537 scored small-town markets
#3 of 7 scored small-town markets based in Idaho
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $29.1M
- On vehicle insurance · $2,302 a household
- Spending per listing
- $2.4M
- 93% above the U.S.
- Listings per 10k households
- 9.5
- 39% below the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the insurance agencies around any address in the Hailey area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Hailey area comes to about $29.1M a year: $2,302 per household, 18% above the U.S. average. Spread across 12 insurance agencies, that is $2.4M per agency, 93% above the U.S. figure of $1.3M.
The Hailey area has 12 insurance agencies on map listings as of September 2026. Of those, 3 are chain locations, or 25%, against 21% across the U.S. That comes to 9.5 for every 10,000 households, 39% below the U.S. rate of 15.6.
Official counts show 17 businesses with payroll classed as insurance agencies and brokerages in the Hailey area in 2023. That is one for every 743 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $592K have gone to businesses classed as insurance agencies and brokerages in the Hailey area.
Population estimates show the Hailey area grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Hailey area is 67 (upper middle), #126 of 537 scored small-town markets and #3 of 7 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.
How the Hailey area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 17.2 | 15.6 |
| Spending per listing | $2.4M | $1.3M | $1.3M |
| Households per official establishment | 743 | 756 | 966 |
| Official establishment growth, 2019–2023 | n/a | +5.5% | −1.0% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on vehicle insurance | $2,302 | $2,175 | $1,957 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 67 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 61
- Annual payroll, 2023
- $4.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $592K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for insurance agencies, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Brigham City, UT-ID | 78 | 22 | 10.2 | $2.4M | +12.6% | #60 of 537 |
| 1Mountain Home, ID | 72 | 11 | 9.9 | $2.1M | +2.8% | #89 of 537 |
| 2Moscow, ID | 70 | 17 | 10.4 | $1.9M | +5.6% | #100 of 537 |
| 3Hailey, ID | 67 | 12 | 9.5 | $2.4M | +6.1% | #126 of 537 |
| Jackson, WY-ID | 57 | 16 | 11.0 | $1.9M | +4.2% | #205 of 537 |
| 4Blackfoot, ID | 56 | 27 | 16.7 | $1.5M | +6.4% | #211 of 537 |
| Ontario, OR-ID | 56 | 31 | 15.5 | $1.4M | +5.0% | #212 of 537 |
| 5Sandpoint, ID | 52 | 29 | 14.3 | $1.5M | +14.8% | #248 of 537 |
| 6Burley, ID | 52 | 29 | 17.5 | $1.3M | +6.2% | #250 of 537 |
| 7Rexburg, ID | 50 | 35 | 19.5 | $1.2M | +4.5% | #269 of 537 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Hailey, ID area?
Map listings as of September 2026 show 12 insurance agencies in the Hailey area. 3 of them (25%) are chain locations. The listings count insurance agencies. Official counts show 17 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Hailey, ID area spend on vehicle insurance?
About $29.1M a year, or $2,302 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 12 insurance agencies on map listings, it comes to $2.4M per agency. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for insurance agencies?
The Hailey area has 9.5 insurance agencies per 10,000 households, 39% below the U.S. rate of 15.6. Spending per agency is $2.4M, 93% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Hailey area would have about 23, against 12 on map listings. There is one business with payroll in the industry for every 743 households, against one for every 966 across the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 67 for insurance agencies (upper middle), #126 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.