Auto · Metro area · Idaho
Insurance agencies in the Pocatello, ID metro area
Competitor counts, household spending and official business counts for insurance agencies in the Pocatello, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #266 of 387 scored metro areas
#6 of 6 scored metro areas based in Idaho
- Listings
- 65
- 10 chain locations (15%)
- Official establishments
- 42
- −6.7% since 2019
- Household spending a year
- $69.7M
- On vehicle insurance · $2,076 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 19.4
- 24% above the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the insurance agencies around any address in the Pocatello metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 65 insurance agencies in the Pocatello metro area. Of those, 10 are chain locations, or 15%, against 21% across the U.S. That is 19.4 per 10,000 households, 24% above the U.S. rate of 15.6.
Household spending on vehicle insurance in the Pocatello metro area comes to about $69.7M a year: $2,076 per household, 6% above the U.S. average. That works out to $1.1M per agency, 15% below the U.S. figure of $1.3M.
Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in the Pocatello metro area in 2023, down 6.7% from 2019. That is one for every 800 households, against one for every 966 across the U.S.
Population estimates show the Pocatello metro area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Pocatello metro area scores 38 (lower middle) on the Groundwork market score for insurance agencies, ranking #266 of 387 scored metro areas and #6 of 6 scored metro areas based in Idaho.
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.4 | 17.2 | 15.6 |
| Spending per listing | $1.1M | $1.3M | $1.3M |
| Households per official establishment | 800 | 756 | 966 |
| Official establishment growth, 2019–2023 | −6.7% | +5.5% | −1.0% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on vehicle insurance | $2,076 | $2,175 | $1,957 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 38 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42−6.7% over the period
- Employees, 2023
- 127
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6510 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for insurance agencies, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 54 | 78 | 15.8 | $1.5M | +8.8% | #163 of 387 |
| 1Lewiston, ID-WA | 53 | 39 | 14.6 | $1.5M | +1.5% | #169 of 387 |
| 2Twin Falls, ID | 49 | 90 | 20.9 | $1M | +8.1% | #192 of 387 |
| 3Idaho Falls, ID | 47 | 103 | 18.6 | $1.2M | +9.8% | #207 of 387 |
| 4Boise City, ID | 46 | 535 | 17.6 | $1.2M | +12.2% | #212 of 387 |
| 5Coeur d’Alene, ID | 43 | 134 | 18.8 | $1.1M | +11.0% | #237 of 387 |
| 6Pocatello, ID | 38 | 65 | 19.4 | $1.1M | +4.9% | #266 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Pocatello, ID metro area?
The Pocatello metro area has 65 insurance agencies on map listings as of September 2026. 10 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.7% from 2019.
How much do households in the Pocatello, ID metro area spend on vehicle insurance?
About $69.7M a year, or $2,076 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 65 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for insurance agencies?
The Pocatello metro area has 19.4 insurance agencies per 10,000 households, 24% above the U.S. rate of 15.6. Spending per agency is $1.1M, 15% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Pocatello metro area would have about 56, against 65 on map listings. There is one business with payroll in the industry for every 800 households, against one for every 966 across the U.S. The official count fell 6.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 38 for insurance agencies (lower middle), #266 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.