Auto · Small-town market · Wyoming
Insurance agencies in the Jackson, WY-ID area
Competitor counts, household spending and official business counts for insurance agencies in the Jackson, WY-ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #205 of 537 scored small-town markets
#4 of 8 scored small-town markets based in Wyoming
- Listings
- 16
- 7 chain locations (44%)
- Official establishments
- 24
- 0.0% since 2019
- Household spending a year
- $30.5M
- On vehicle insurance · $2,102 a household
- Spending per listing
- $1.9M
- 52% above the U.S.
- Listings per 10k households
- 11.0
- 29% below the U.S.
- Population, 2025
- 36,587
- +4.2% since 2020
See the insurance agencies around any address in the Jackson area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,102 per household (7% above the U.S. average), households in the Jackson area spend about $30.5M a year on vehicle insurance. That is about $1.9M of household spending for each agency on map listings, 52% above the U.S. figure of $1.3M.
The Jackson area has 16 insurance agencies on map listings as of September 2026. Of those, 7 are chain locations, or 44%, against 21% across the U.S. That comes to 11.0 for every 10,000 households, 29% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Jackson area was 24 in 2023, unchanged from 2019. That is one for every 604 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as insurance agencies and brokerages in the Jackson area.
Between 2020 and 2025, the population of the Jackson area grew 4.2%, faster than the U.S. (+3.1%). For insurance agencies, the Jackson area has a Groundwork market score of 57 (upper middle): #205 of 537 scored small-town markets and #4 of 8 scored small-town markets based in Wyoming.
How the Jackson area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jackson area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 17.4 | 15.6 |
| Spending per listing | $1.9M | $1.2M | $1.3M |
| Households per official establishment | 604 | 709 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | +5.2% | −1.0% |
| Population growth, 2020–2025 | +4.2% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $2,102 | $2,133 | $1,957 |
| Median household income | $118,796 | $76,176 | $80,734 |
| Groundwork market score | 57 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 240.0% over the period
- Employees, 2023
- 77
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 167 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Jackson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jackson area
- Population, 2025 estimate
- 36,587+4.2% since 2020
- Households
- 14,507
- Median age
- 42.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 4,446 sq. mi.
- People per square mile
- 8
- Median household income
- $118,796+45.9% vs. 2015–2019, before inflation
- Average household income
- $189,482
- Median home value
- $1,075,500
- Jobs located here
- 25,918
- Daytime population
- 42,749Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for insurance agencies, numbered among those based in Wyoming, with the Jackson area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 62 | 19 | 11.1 | $1.8M | +3.9% | #164 of 537 |
| 2Evanston, WY-UT | 61 | 9 | 10.4 | $2.2M | +2.0% | #170 of 537 |
| 3Gillette, WY | 59 | 30 | 16.7 | $1.4M | +2.1% | #196 of 537 |
| 4Jackson, WY-ID | 57 | 16 | 11.0 | $1.9M | +4.2% | #205 of 537 |
| 5Cody, WY | 44 | 24 | 18.0 | $1.2M | +5.1% | #318 of 537 |
| 6Sheridan, WY | 38 | 27 | 19.5 | $1.1M | +7.2% | #372 of 537 |
| 7Rock Springs, WY | 36 | 33 | 18.9 | $1.2M | −2.2% | #389 of 537 |
| 8Riverton, WY | 34 | 28 | 18.6 | $1.2M | +0.7% | #408 of 537 |
Other business types in the Jackson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Jackson, WY-ID area?
Map listings as of September 2026 show 16 insurance agencies in the Jackson area. 7 of them (44%) are chain locations. The listings count insurance agencies. Official counts show 24 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in the Jackson, WY-ID area spend on vehicle insurance?
About $30.5M a year, or $2,102 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 16 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 14,507 households in the Jackson area and national spending patterns by income.
How does the Jackson, WY-ID area compare with the U.S. for insurance agencies?
The Jackson area has 11.0 insurance agencies per 10,000 households, 29% below the U.S. rate of 15.6. Spending per agency is $1.9M, 52% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Jackson area would have about 24, against 16 on map listings. There is one business with payroll in the industry for every 604 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is the Jackson, WY-ID area growing?
Population estimates put the Jackson area at 36,587 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 14,507 households. Median household income in the Jackson area is $118,796, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jackson area scores 57 for insurance agencies (upper middle), #205 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Jackson area
Screening a site or an acquisition in the Jackson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.