Auto · County · Idaho
Insurance agencies in Twin Falls County, ID
Competitor counts, household spending and official business counts for insurance agencies in Twin Falls County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,339 of 2,272 scored counties
#20 of 26 scored counties in Idaho
- Listings
- 78
- 15 chain locations (19%)
- Official establishments
- 35
- −20.4% since 2019
- Household spending a year
- $73.1M
- On vehicle insurance · $2,105 a household
- Spending per listing
- $938K
- 25% below the U.S.
- Listings per 10k households
- 22.4
- 44% above the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the insurance agencies around any address in Twin Falls County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,105 per household (8% above the U.S. average), households in Twin Falls County spend about $73.1M a year on vehicle insurance. Spread across 78 insurance agencies, that is $938K per agency, 25% below the U.S. figure of $1.3M.
There are 78 insurance agencies on map listings in Twin Falls County as of September 2026. 15 of them (19%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 22.4, 44% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Twin Falls County was 35 in 2023, down 20.4% from 2019. That is one for every 993 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as insurance agencies and brokerages in Twin Falls County.
Population estimates show Twin Falls County grew 7.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Twin Falls County is 44 (lower middle), #1,339 of 2,272 scored counties and #20 of 26 scored counties in Idaho.
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 17.2 | 15.6 |
| Spending per listing | $938K | $1.3M | $1.3M |
| Households per official establishment | 993 | 756 | 966 |
| Official establishment growth, 2019–2023 | −20.4% | +5.5% | −1.0% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on vehicle insurance | $2,105 | $2,175 | $1,957 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 44 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 35−20.4% over the period
- Employees, 2023
- 173
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7815 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for insurance agencies, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 73 | 12 | 14.5 | $1.7M | +8.6% | #398 of 2,272 |
| 2Benewah County, ID | 71 | 5 | 12.3 | $1.8M | +9.7% | #444 of 2,272 |
| 3Fremont County, ID | 69 | 5 | 10.7 | $2.3M | +5.9% | #494 of 2,272 |
| 4Boundary County, ID | 69 | 6 | 11.9 | $2M | +15.3% | #500 of 2,272 |
| 5Canyon County, ID | 65 | 107 | 12.4 | $1.9M | +18.1% | #620 of 2,272 |
| 6Elmore County, ID | 64 | 11 | 9.9 | $2.1M | +2.8% | #650 of 2,272 |
| 7Valley County, ID | 64 | 6 | 13.9 | $1.5M | +8.4% | #673 of 2,272 |
| 8Latah County, ID | 63 | 17 | 10.4 | $1.9M | +5.6% | #690 of 2,272 |
| 9Gem County, ID | 58 | 14 | 18.3 | $1.3M | +13.0% | #857 of 2,272 |
| 10Blaine County, ID | 57 | 11 | 10.6 | $2.1M | +4.8% | #863 of 2,272 |
| 20Twin Falls County, ID | 44 | 78 | 22.4 | $938K | +7.9% | #1,339 of 2,272 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Twin Falls County, ID?
As of September 2026, map listings count 78 insurance agencies in Twin Falls County. 15 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 35 businesses with payroll classed as insurance agencies and brokerages in 2023, down 20.4% from 2019.
How much do households in Twin Falls County, ID spend on vehicle insurance?
About $73.1M a year, or $2,105 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 78 insurance agencies on map listings, it comes to $938K per agency. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for insurance agencies?
Twin Falls County has 22.4 insurance agencies per 10,000 households, 44% above the U.S. rate of 15.6. Spending per agency is $938K, 25% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Twin Falls County would have about 58, against 78 on map listings. There is one business with payroll in the industry for every 993 households, against one for every 966 across the U.S. The official count fell 20.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 44 for insurance agencies (lower middle), #1,339 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.