Auto · County · Idaho
Insurance agencies in Payette County, ID
How Payette County, ID compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #953 of 2,272 scored counties
#13 of 26 scored counties in Idaho
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $22.4M
- On vehicle insurance · $2,314 a household
- Spending per listing
- $1.6M
- 28% above the U.S.
- Listings per 10k households
- 14.4
- 8% below the U.S.
- Population, 2025
- 27,824
- +8.8% since 2020
See the insurance agencies around any address in Payette County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 14 insurance agencies in Payette County. Of those, 3 are chain locations, or 21%, against 21% across the U.S. That is 14.4 per 10,000 households, 8% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Payette County comes to about $22.4M a year: $2,314 per household, 18% above the U.S. average. That works out to $1.6M per agency, 28% above the U.S. figure of $1.3M.
In 2023, official counts showed 13 businesses with payroll in Payette County classed as insurance agencies and brokerages. That is one for every 746 households, against one for every 966 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $669K have gone to businesses classed as insurance agencies and brokerages in Payette County.
Between 2020 and 2025, the population of Payette County grew 8.8%, faster than the U.S. (+3.1%). For insurance agencies, Payette County has a Groundwork market score of 55 (upper middle): #953 of 2,272 scored counties and #13 of 26 scored counties in Idaho.
How Payette County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payette County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 17.2 | 15.6 |
| Spending per listing | $1.6M | $1.3M | $1.3M |
| Households per official establishment | 746 | 756 | 966 |
| Official establishment growth, 2019–2023 | n/a | +5.5% | −1.0% |
| Population growth, 2020–2025 | +8.8% | +9.8% | +3.1% |
| Spending per household on vehicle insurance | $2,314 | $2,175 | $1,957 |
| Median household income | $67,673 | $77,800 | $80,734 |
| Groundwork market score | 55 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 13
- Employees, 2023
- 44
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $669K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Payette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payette County
- Population, 2025 estimate
- 27,824+8.8% since 2020
- Households
- 9,692
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 407 sq. mi.
- People per square mile
- 66
- Median household income
- $67,673+33.8% vs. 2015–2019, before inflation
- Average household income
- $82,851
- Median home value
- $341,800
- Jobs located here
- 7,210
- Daytime population
- 22,355Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for insurance agencies, numbered among those based in Idaho, with Payette County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 73 | 12 | 14.5 | $1.7M | +8.6% | #398 of 2,272 |
| 2Benewah County, ID | 71 | 5 | 12.3 | $1.8M | +9.7% | #444 of 2,272 |
| 3Fremont County, ID | 69 | 5 | 10.7 | $2.3M | +5.9% | #494 of 2,272 |
| 4Boundary County, ID | 69 | 6 | 11.9 | $2M | +15.3% | #500 of 2,272 |
| 5Canyon County, ID | 65 | 107 | 12.4 | $1.9M | +18.1% | #620 of 2,272 |
| 6Elmore County, ID | 64 | 11 | 9.9 | $2.1M | +2.8% | #650 of 2,272 |
| 7Valley County, ID | 64 | 6 | 13.9 | $1.5M | +8.4% | #673 of 2,272 |
| 8Latah County, ID | 63 | 17 | 10.4 | $1.9M | +5.6% | #690 of 2,272 |
| 9Gem County, ID | 58 | 14 | 18.3 | $1.3M | +13.0% | #857 of 2,272 |
| 10Blaine County, ID | 57 | 11 | 10.6 | $2.1M | +4.8% | #863 of 2,272 |
| 13Payette County, ID | 55 | 14 | 14.4 | $1.6M | +8.8% | #953 of 2,272 |
Other business types in Payette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Payette County, ID?
Payette County has 14 insurance agencies on map listings as of September 2026. 3 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Payette County, ID spend on vehicle insurance?
About $22.4M a year, or $2,314 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 14 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 9,692 households in Payette County and national spending patterns by income.
How does Payette County, ID compare with the U.S. for insurance agencies?
Payette County has 14.4 insurance agencies per 10,000 households, 8% below the U.S. rate of 15.6. Spending per agency is $1.6M, 28% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Payette County would have about 18, against 14 on map listings. There is one business with payroll in the industry for every 746 households, against one for every 966 across the U.S.
How fast is Payette County, ID growing?
Population estimates put Payette County at 27,824 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 9,692 households. The median household income in Payette County is $67,673 a year, 16% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payette County scores 55 for insurance agencies (upper middle), #953 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payette County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Payette County
Screening a site or an acquisition in Payette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.