Beauty and personal care · County · Oklahoma
Hair salons in Custer County, OK
How Custer County, OK compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #2,056 of 2,339 scored counties
#45 of 55 scored counties in Oklahoma
- Listings
- 27
- 8 chain locations (30%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On personal care products and services · $805 a household
- Spending per listing
- $329K
- 24% below the U.S.
- Listings per 10k households
- 24.4
- 4% above the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the hair salons around any address in Custer County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Custer County is 29 (lower middle), #2,056 of 2,339 scored counties and #45 of 55 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Custer County comes to about $8.9M a year: $805 per household, 20% below the U.S. average. That works out to $329K per salon, 24% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Custer County has 27 hair salons on map listings as of September 2026. 8 of them (30%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 24.4, 4% above the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in Custer County classed as beauty salons. That is one for every 2,209 households, against one for every 1,535 across the U.S. Population estimates show Custer County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.4 | 22.7 | 23.4 |
| Spending per listing | $329K | $370K | $430K |
| Households per official establishment | 2,209 | 2,315 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +6.0% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $805 | $841 | $1,005 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 29 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 15
- Annual payroll, 2023
- $279K
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 278 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for hair salons, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 88 | 22 | 12.3 | $773K | +11.5% | #21 of 2,339 |
| 2Wagoner County, OK | 85 | 34 | 10.8 | $845K | +14.6% | #38 of 2,339 |
| 3Grady County, OK | 78 | 32 | 15.5 | $572K | +7.7% | #107 of 2,339 |
| 4Rogers County, OK | 74 | 50 | 13.6 | $677K | +7.1% | #173 of 2,339 |
| 5Lincoln County, OK | 73 | 17 | 12.9 | $623K | +5.3% | #206 of 2,339 |
| 6Osage County, OK | 69 | 15 | 8.6 | $966K | +2.2% | #303 of 2,339 |
| 7McClain County, OK | 69 | 32 | 19.5 | $482K | +18.4% | #335 of 2,339 |
| 8Pawnee County, OK | 68 | 6 | 9.8 | $802K | +3.1% | #341 of 2,339 |
| 9Marshall County, OK | 68 | 7 | 11.7 | $665K | +6.0% | #347 of 2,339 |
| 10Creek County, OK | 68 | 46 | 16.3 | $502K | +4.4% | #369 of 2,339 |
| 45Custer County, OK | 29 | 27 | 24.4 | $329K | −1.0% | #2,056 of 2,339 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons29
- Barbershops30
- Nail salons24
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Custer County, OK?
Map listings as of September 2026 show 27 hair salons in Custer County. 8 of them (30%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts list 76 one-person businesses without payroll.
How much do households in Custer County, OK spend on personal care products and services?
About $8.9M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $329K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for hair salons?
Custer County has 24.4 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $329K, 24% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Custer County would have about 21, against 27 on map listings. There is one business with payroll in the industry for every 2,209 households, against one for every 1,535 across the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 29 for hair salons (lower middle), #2,056 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.