Beauty and personal care · Metro area · Oklahoma
Hair salons in the Tulsa, OK metro area
How the Tulsa, OK metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #297 of 387 scored metro areas
#3 of 4 scored metro areas based in Oklahoma
- Listings
- 970
- 155 chain locations (16%)
- Official establishments
- 237
- +32.2% since 2019
- Household spending a year
- $355.1M
- On personal care products and services · $874 a household
- Spending per listing
- $366K
- 15% below the U.S.
- Listings per 10k households
- 23.9
- 2% above the U.S.
- Population, 2025
- 1,069,273
- +5.1% since 2020
See the hair salons around any address in the Tulsa metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tulsa metro area scores 40 (lower middle) on the Groundwork market score for hair salons, ranking #297 of 387 scored metro areas and #3 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Tulsa metro area comes to about $355.1M a year: $874 per household, 13% below the U.S. average. That is about $366K of household spending for each salon on map listings, 15% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 970 hair salons on map listings in the Tulsa metro area as of September 2026. 155 of them (16%) are chain locations, against 14% across the U.S. That comes to 23.9 for every 10,000 households, 2% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Tulsa metro area was 237 in 2023, up 32.2% from 2019. That is one for every 1,715 households, against one for every 1,535 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $1.7M have gone to businesses classed as beauty salons in the Tulsa metro area. Population estimates put the population change in the Tulsa metro area from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%).
How the Tulsa metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tulsa metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 22.7 | 23.4 |
| Spending per listing | $366K | $370K | $430K |
| Households per official establishment | 1,715 | 2,315 | 1,535 |
| Official establishment growth, 2019–2023 | +32.2% | +16.8% | +6.0% |
| Population growth, 2020–2025 | +5.1% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $874 | $841 | $1,005 |
| Median household income | $69,359 | $65,039 | $80,734 |
| Groundwork market score | 40 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 237+32.2% over the period
- Employees, 2023
- 1,190
- Annual payroll, 2023
- $36.4M
- One-person businesses, 2023
- 2,794Businesses with no payroll
- Map listings, September 2026
- 970155 chain locations
- Listings at the U.S. rate for this spending
- 825The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.7M
SBA-backed loans to businesses classed as beauty salons in the Tulsa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Tulsa metro area
- Population, 2025 estimate
- 1,069,273+5.1% since 2020
- Households
- 406,447
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 6,270 sq. mi.
- People per square mile
- 165
- Median household income
- $69,359+24.4% vs. 2015–2019, before inflation
- Average household income
- $95,898
- Median home value
- $221,700
- Jobs located here
- 463,622
- Daytime population
- 1,045,426Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tulsa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for hair salons, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Tulsa metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 45 | 1,351 | 23.7 | $374K | +5.8% | #240 of 387 |
| 2Enid, OK | 44 | 42 | 17.6 | $471K | −1.5% | #243 of 387 |
| 3Tulsa, OK | 40 | 970 | 23.9 | $366K | +5.1% | #297 of 387 |
| 4Lawton, OK | 37 | 97 | 20.7 | $385K | +0.7% | #318 of 387 |
| Fort Smith, AR-OK | 35 | 224 | 24.6 | $321K | +3.1% | #342 of 387 |
Other business types in the Tulsa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons40
- Barbershops42
- Nail salons42
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Tulsa, OK metro area?
As of September 2026, map listings count 970 hair salons in the Tulsa metro area. 155 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 237 businesses with payroll classed as beauty salons in 2023, up 32.2% from 2019. Another 2,794 one-person businesses have no payroll, by official counts.
How much do households in the Tulsa, OK metro area spend on personal care products and services?
About $355.1M a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 970 hair salons on map listings, it comes to $366K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 406,447 households in the Tulsa metro area and national spending patterns by income.
How does the Tulsa, OK metro area compare with the U.S. for hair salons?
The Tulsa metro area has 23.9 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $366K, 15% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Tulsa metro area would have about 825, against 970 on map listings. There is one business with payroll in the industry for every 1,715 households, against one for every 1,535 across the U.S. The official count rose 32.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Tulsa, OK metro area growing?
Population estimates put the Tulsa metro area at 1,069,273 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 406,447 households. Median household income in the Tulsa metro area is $69,359, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tulsa metro area scores 40 for hair salons (lower middle), #297 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tulsa metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Tulsa metro area
Screening a site or an acquisition in the Tulsa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.