Beauty and personal care · County · Oklahoma
Hair salons in Latimer County, OK
Competitor counts, household spending and official business counts for hair salons in Latimer County, OK, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.7M
- On personal care products and services · $686 a household
- Spending per listing
- $446K
- 4% above the U.S.
- Listings per 10k households
- 15.4
- 34% below the U.S.
- Population, 2025
- 9,645
- +1.8% since 2020
See the hair salons around any address in Latimer County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $686 per household (32% below the U.S. average), households in Latimer County spend about $2.7M a year on personal care products and services. Spread across 6 hair salons, that is $446K per salon, 4% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 6 hair salons on map listings in Latimer County as of September 2026. None of them are chain locations, against 14% across the U.S. That is 15.4 per 10,000 households, 34% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Latimer County, since they leave out counts under 3. Official counts also show 10 one-person businesses without payroll.
Population estimates show Latimer County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Latimer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Latimer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.4 | 22.7 | 23.4 |
| Spending per listing | $446K | $370K | $430K |
| Households per official establishment | n/a | 2,315 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +6.0% |
| Population growth, 2020–2025 | +1.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $686 | $841 | $1,005 |
| Median household income | $41,405 | $65,039 | $80,734 |
| Groundwork market score | Not scored | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Latimer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Latimer County
- Population, 2025 estimate
- 9,645+1.8% since 2020
- Households
- 3,901
- Median age
- 42.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 722 sq. mi.
- People per square mile
- 13
- Median household income
- $41,405
- Average household income
- $58,464
- Median home value
- $107,900
- Jobs located here
- 2,442
- Daytime population
- 8,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latimer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Latimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for hair salons, numbered among those based in Oklahoma, with Latimer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 88 | 22 | 12.3 | $773K | +11.5% | #21 of 2,339 |
| 2Wagoner County, OK | 85 | 34 | 10.8 | $845K | +14.6% | #38 of 2,339 |
| 3Grady County, OK | 78 | 32 | 15.5 | $572K | +7.7% | #107 of 2,339 |
| 4Rogers County, OK | 74 | 50 | 13.6 | $677K | +7.1% | #173 of 2,339 |
| 5Lincoln County, OK | 73 | 17 | 12.9 | $623K | +5.3% | #206 of 2,339 |
| 6Osage County, OK | 69 | 15 | 8.6 | $966K | +2.2% | #303 of 2,339 |
| 7McClain County, OK | 69 | 32 | 19.5 | $482K | +18.4% | #335 of 2,339 |
| 8Pawnee County, OK | 68 | 6 | 9.8 | $802K | +3.1% | #341 of 2,339 |
| 9Marshall County, OK | 68 | 7 | 11.7 | $665K | +6.0% | #347 of 2,339 |
| 10Creek County, OK | 68 | 46 | 16.3 | $502K | +4.4% | #369 of 2,339 |
| Latimer County, OK | Not scored | 6 | 15.4 | $446K | +1.8% |
Other business types in Latimer County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Latimer County, OK?
As of September 2026, map listings count 6 hair salons in Latimer County. None of them are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Latimer County: counts under 3 are left out. Official counts list 10 one-person businesses without payroll.
How much do households in Latimer County, OK spend on personal care products and services?
About $2.7M a year, or $686 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 6 hair salons on map listings, it comes to $446K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 3,901 households in Latimer County and national spending patterns by income.
How does Latimer County, OK compare with the U.S. for hair salons?
Latimer County has 15.4 hair salons per 10,000 households, 34% below the U.S. rate of 23.4. Spending per salon is $446K, 4% above the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Latimer County, OK growing?
Population estimates put Latimer County at 9,645 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 3,901 households. Median household income in Latimer County is $41,405, 49% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latimer County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Latimer County
Screening a site or an acquisition in Latimer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latimer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.