Beauty and personal care · County · Oklahoma
Hair salons in Atoka County, OK
Competitor counts, household spending and official business counts for hair salons in Atoka County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #2,082 of 2,339 scored counties
#46 of 55 scored counties in Oklahoma
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.9M
- On personal care products and services · $774 a household
- Spending per listing
- $321K
- 25% below the U.S.
- Listings per 10k households
- 24.1
- 3% above the U.S.
- Population, 2025
- 14,609
- +3.1% since 2020
See the hair salons around any address in Atoka County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Atoka County has a Groundwork market score of 28 (lower middle): #2,082 of 2,339 scored counties and #46 of 55 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 12 hair salons in Atoka County. 2 of them (17%) are chain locations, against 14% across the U.S. That comes to 24.1 for every 10,000 households, 3% above the U.S. rate of 23.4.
Households in Atoka County spend about $3.9M a year on personal care products and services, or $774 per household, 23% below the U.S. average. That is about $321K of household spending for each salon on map listings, 25% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Atoka County: counts under 3 aren’t published. Population estimates put the population change in Atoka County from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%).
How Atoka County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Atoka County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.1 | 22.7 | 23.4 |
| Spending per listing | $321K | $370K | $430K |
| Households per official establishment | n/a | 2,315 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +6.0% |
| Population growth, 2020–2025 | +3.1% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $774 | $841 | $1,005 |
| Median household income | $54,785 | $65,039 | $80,734 |
| Groundwork market score | 28 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Atoka County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Atoka County
- Population, 2025 estimate
- 14,609+3.1% since 2020
- Households
- 4,975
- Median age
- 40.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 976 sq. mi.
- People per square mile
- 15
- Median household income
- $54,785+39.4% vs. 2015–2019, before inflation
- Average household income
- $74,586
- Median home value
- $157,600
- Jobs located here
- 3,124
- Daytime population
- 12,420Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Atoka County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for hair salons, numbered among those based in Oklahoma, with Atoka County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 88 | 22 | 12.3 | $773K | +11.5% | #21 of 2,339 |
| 2Wagoner County, OK | 85 | 34 | 10.8 | $845K | +14.6% | #38 of 2,339 |
| 3Grady County, OK | 78 | 32 | 15.5 | $572K | +7.7% | #107 of 2,339 |
| 4Rogers County, OK | 74 | 50 | 13.6 | $677K | +7.1% | #173 of 2,339 |
| 5Lincoln County, OK | 73 | 17 | 12.9 | $623K | +5.3% | #206 of 2,339 |
| 6Osage County, OK | 69 | 15 | 8.6 | $966K | +2.2% | #303 of 2,339 |
| 7McClain County, OK | 69 | 32 | 19.5 | $482K | +18.4% | #335 of 2,339 |
| 8Pawnee County, OK | 68 | 6 | 9.8 | $802K | +3.1% | #341 of 2,339 |
| 9Marshall County, OK | 68 | 7 | 11.7 | $665K | +6.0% | #347 of 2,339 |
| 10Creek County, OK | 68 | 46 | 16.3 | $502K | +4.4% | #369 of 2,339 |
| 46Atoka County, OK | 28 | 12 | 24.1 | $321K | +3.1% | #2,082 of 2,339 |
Other business types in Atoka County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Atoka County, OK?
Atoka County has 12 hair salons on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Atoka County: counts under 3 are left out. Official counts also show 32 one-person businesses without payroll.
How much do households in Atoka County, OK spend on personal care products and services?
About $3.9M a year, or $774 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $321K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 4,975 households in Atoka County and national spending patterns by income.
How does Atoka County, OK compare with the U.S. for hair salons?
Atoka County has 24.1 hair salons per 10,000 households, 3% above the U.S. rate of 23.4. Spending per salon is $321K, 25% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Atoka County would have about 9, against 12 on map listings.
How fast is Atoka County, OK growing?
Population estimates put Atoka County at 14,609 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 4,975 households. The median household income in Atoka County is $54,785 a year, 32% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Atoka County scores 28 for hair salons (lower middle), #2,082 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Atoka County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Atoka County
Screening a site or an acquisition in Atoka County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.