Beauty and personal care · County · Oklahoma
Hair salons in Payne County, OK
How Payne County, OK compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,655 of 2,339 scored counties
#30 of 55 scored counties in Oklahoma
- Listings
- 66
- 14 chain locations (21%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $24.7M
- On personal care products and services · $759 a household
- Spending per listing
- $375K
- 13% below the U.S.
- Listings per 10k households
- 20.2
- 14% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the hair salons around any address in Payne County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 66 hair salons in Payne County. Chain locations make up 21% of them, against 14% across the U.S. That comes to 20.2 for every 10,000 households, 14% below the U.S. rate of 23.4.
At $759 per household (24% below the U.S. average), households in Payne County spend about $24.7M a year on personal care products and services. That is about $375K of household spending for each salon on map listings, 13% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in Payne County classed as beauty salons. That is one for every 2,329 households, against one for every 1,535 across the U.S. Another 141 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Payne County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in Payne County is 40 (lower middle), #1,655 of 2,339 scored counties and #30 of 55 scored counties in Oklahoma.
How Payne County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.2 | 22.7 | 23.4 |
| Spending per listing | $375K | $370K | $430K |
| Households per official establishment | 2,329 | 2,315 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +6.0% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $759 | $841 | $1,005 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 40 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 14
- Employees, 2023
- 89
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 141Businesses with no payroll
- Map listings, September 2026
- 6614 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for hair salons, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 88 | 22 | 12.3 | $773K | +11.5% | #21 of 2,339 |
| 2Wagoner County, OK | 85 | 34 | 10.8 | $845K | +14.6% | #38 of 2,339 |
| 3Grady County, OK | 78 | 32 | 15.5 | $572K | +7.7% | #107 of 2,339 |
| 4Rogers County, OK | 74 | 50 | 13.6 | $677K | +7.1% | #173 of 2,339 |
| 5Lincoln County, OK | 73 | 17 | 12.9 | $623K | +5.3% | #206 of 2,339 |
| 6Osage County, OK | 69 | 15 | 8.6 | $966K | +2.2% | #303 of 2,339 |
| 7McClain County, OK | 69 | 32 | 19.5 | $482K | +18.4% | #335 of 2,339 |
| 8Pawnee County, OK | 68 | 6 | 9.8 | $802K | +3.1% | #341 of 2,339 |
| 9Marshall County, OK | 68 | 7 | 11.7 | $665K | +6.0% | #347 of 2,339 |
| 10Creek County, OK | 68 | 46 | 16.3 | $502K | +4.4% | #369 of 2,339 |
| 30Payne County, OK | 40 | 66 | 20.2 | $375K | +2.8% | #1,655 of 2,339 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops43
- Nail salons37
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Payne County, OK?
There are 66 hair salons on map listings in Payne County as of September 2026. 14 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 14 businesses with payroll classed as beauty salons in 2023. Official counts list 141 one-person businesses without payroll.
How much do households in Payne County, OK spend on personal care products and services?
About $24.7M a year, or $759 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 66 hair salons on map listings, it comes to $375K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for hair salons?
Payne County has 20.2 hair salons per 10,000 households, 14% below the U.S. rate of 23.4. Spending per salon is $375K, 13% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Payne County would have about 58, against 66 on map listings. There is one business with payroll in the industry for every 2,329 households, against one for every 1,535 across the U.S.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 40 for hair salons (lower middle), #1,655 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.